Introducing the Alumio Route Builder
Now connect, orchestrate, and govern integrations at scale from one visual interface
What marketing does next should depend on whether the work was actually delivered, and that is the one thing AFAS knows and HubSpot never hears about unless a person remembers to tell it.
Marketing is told when a deal is signed and hears nothing after that. The project runs, the work is delivered or it slips, the customer is delighted or they are not, and none of it reaches the people deciding who gets the next campaign or the next case study request. So an invitation to review the service goes to a client whose delivery is three weeks late, and a renewal nudge goes to somebody whose project has not started yet. Connecting AFAS and HubSpot carries the delivery side across, so marketing acts on what actually happened rather than on what was sold in the first place.
DATA THAT FLOWS BETWEEN THEM
Projects
Project stages
Hours
Customers
Contacts
Invoices
When a project reaches a stage in AFAS, the HubSpot contact moves with it, so the people planning campaigns know whether the work behind the deal has actually happened yet.
A case study or a renewal conversation is triggered by the delivery being done rather than by a date somebody picked, which is the difference between good timing and embarrassment.
Nobody mails a status list round on a Friday for marketing to read on Monday, because the state that list described is already on the HubSpot contact it belongs to.
Not every change in AFAS is something marketing should act on, so which events move a HubSpot lifecycle is a decision the business makes rather than a default it inherits.
When a project is completed in AFAS, Alumio advances the matching HubSpot contact, so the customer joins the group marketing treats as delivered rather than staying in the group it is still chasing a signature from.
When the work has not been delivered yet, the customer stays out of the campaigns that assume it has, so nobody receives an invitation to review a service they are still waiting for somebody at your end to start.
When a project stage is reversed in AFAS after having been completed, the HubSpot contact goes back with it, so a customer does not stay in a group they only briefly qualified for because of somebody's correction.
Alumio sits between sales channels and fulfillment systems as a governed integration backbone. Orders are routed, transformed, and validated, while status updates return to every channel.
Authenticate your systems using Alumio's pre-built connectors. Choose from 200+ connector packages in the marketplace, plus unlimited custom integrations.
Define how data fields map between systems in a visual interface. Adjust formats, enrich records, and apply business logic, no custom code required.
Configure flows to run in real time on events, on a schedule, or both. Reduce manual data entry and let Alumio handle movement and transformation between systems.
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Once your first integration is live, adding your ERP, PIM, WMS, or CRM connects to the same hub. Existing flows keep running. No rebuilding from scratch.
The person closing deals usually works somewhere else again, in a proposal and signature tool, and that is the third worth adding. They know when a contract was actually signed rather than when somebody remembered to update a stage. Alumio holds that connection alongside this one, so the signed date and the delivered date both reach HubSpot from the systems that know them.
Yes, with project and employment state driving a lifecycle change rather than being copied across as text. Alumio moves the HubSpot contact when the AFAS stage you nominate is reached, on the schedule you set, and leaves everything else where it is. What can be changed in HubSpot is whatever HubSpot exposes for it.
No. What changes is that delivery state arrives by itself; what does not change is that somebody still decides what each stage means for marketing, because that is a judgement rather than a setting. Which AFAS stage moves which HubSpot lifecycle is an entry you can read, and the Code Transformer covers a rule configuration cannot phrase.
Everything it was doing blind before. A delivered customer can be asked for a review, invited to a reference call, or moved into a renewal sequence, and none of those are safe to send to somebody whose project has not started. The value is not the connection itself but that marketing stops sending things on the assumption that signing and delivering are the same event.
The awkward one is a lifecycle advanced by an event that was later undone, because the customer has already had the email. Alumio applies the reversal to the HubSpot contact as well and names what caused it, so the correction reaches the same place the mistake did. Each update is monitored live and logged, a refusal alerts with the reason, retries run where configured, and nothing is lost quietly.
Talk to an Alumio integration specialist. We'll map the right architecture for your systems, at the right scale, so your operations stay reliable through every change.
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