B&S International exists to make premium consumer goods available to everyone, anywhere. The company bridges the gap between global suppliers, logistics partners, wholesalers, retailers, and consumers, connecting parties that are often difficult to reach. With a vast international network and physical local presence, B&S ensures that products bringing joy and comfort into everyday lives are easily accessible across the globe.
Serving a wide variety of industries, from wholesale and retail to trade, cruise & maritime, government, and defence, B&S plays a vital role in simplifying complex supply chains. Its diverse customer base includes global suppliers, wholesalers, niche retailers, and government institutions, all of whom face challenges around availability, logistics complexity, and the ability to adapt to rapidly shifting consumer demand.
What sets B&S apart is its extensive global reach and its ability to connect industries and geographies in ways competitors cannot. Digital transformation is central to this strategy. With strong in-house technology teams and a modern technology stack, B&S continuously evolves to deliver speed, scalability, and seamless global connectivity.
Before Alumio, B&S relied on an external party to manage parts of its e-commerce integration, an approach that added complexity, slowed response times, and limited flexibility. With in-house expertise already in place, B&S wanted to regain control, improve agility, and accelerate digital transformation.
The company set out to find a platform that combined low-code speed with the ability to handle complex, enterprise-scale data flows. Key criteria included high customization potential, robust security, and the flexibility to support growth. Alumio proved the perfect fit during the proof of concept, meeting all technical requirements while demonstrating the scalability and adaptability needed for future expansion. In other words, it was selected as the ideal foundation for the company’s long-term integration strategy.
Using Alumio, B&S connected its custom ERP system to Akeneo PIM and Adobe Commerce platforms, creating a seamless data flow between product information management, commerce, and backend operations. These integrations empowered the company to synchronize product data, pricing, and updates across multiple systems and sales channels efficiently and transparently.
With its integration layers already defined, B&S achieved a smooth and efficient rollout. Partnering with Sinsou, the company accelerated setup, bringing core integrations live quickly and realizing value almost immediately.
A key advantage was Alumio’s design-oriented approach to integration flows. While different from traditional methods, it enabled B&S to structure and scale integrations more effectively. The platform’s intuitive interface empowered business analysts to monitor data flows, identify issues, and make adjustments independently, reducing reliance on developers.
Today, B&S manages over 4 million price updates and data changes daily across multiple channels. Tasks that once took weeks are now completed in days, and onboarding new business units is lean and efficient. Developers can focus on building new features instead of maintaining code logic, while business teams gain full visibility and control.
Alumio’s data transparency also uncovered valuable insights. By connecting Adobe Commerce APIs, B&S identified bottlenecks and optimized system performance for better speed and reliability. Changes that once required extensive planning are now deployed on demand, making B&S more agile, responsive, and data-driven than ever before.
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