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Case study
by
Saad Merchant
5 min read
External case study

Accelerating integrations and data exchange for Heusinkveld

Customer
Heusinkveld
Industry
Manufacturing/ Sim Racing products
Business challenge
Connect e-commerce with the new ERP system, build flexible data control filters, and enable custom monitoring alerts.
Integration partner
BlueZebra is an Odoo and IPaaS specialist, automating processes to maximize efficiency and reduce inefficiencies, ensuring tailored partnerships for client success.

Discover the Alumio advantages for Heusinkveld

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Scalability
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Enhanced
visibility
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Operational
efficiency
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Faster time-to-market

About Heusinkveld

Heusinkveld is a pioneering manufacturer in developing cutting-edge race simulation solutions from the Netherlands, founded by a group of enthusiasts passionate about creating realistic and immersive driving experiences using state-of-the-art technology. Some of the products that Heusinkveld offers include Sim Racing pedals, shifters, and handbrakes, which are all designed to provide a realistic driving experience. The company's products are used by sim racers all over the world, from amateurs to professional drivers who use simulators for training and preparation.

Why Heusinkveld chose Alumio

As a leading company in the Sim Racing hardware industry, Heusinkveld sells its renowned pedals, shifters, and handbrakes all over the world, partly by resellers, yet with a lot of their sales coming through their e-commerce webshop that was built on WooCommerce. In order to manage and streamline its online products, sales, and region-wise distribution better, Heusinkveld decided to implement Odoo as their main ERP for the integrated business solutions it offers.

At this point, Heusinkveld had two key integration challenges that led them to discover the Alumio integration platform:

  1. They needed an effective integration solution:
    Not wanting to change their e-commerce platform that was built on WooCommerce, Heusinkveld needed an integration solution to connect it with their new Odoo ERP.
  2. They needed flexible data control:
    Heusinkveld wanted the flexibility to filter which products from their main inventory appeared on the webshop and which products they synchronized the stock for between Odoo and WooCommerce.

What Alumio helped Heusinkveld integrate

As a cloud-native, low-code integration platform specializing in e-commerce to ERP integrations, Alumio already had a standard connection to rapidly integrate Heusinkveld’s WooCommerce webshop with their Odoo system.

At the same time, to help expedite the configurations to connect both systems, Alumio also introduced Heusinkveld to BlueZebra, from its global network of Alumio integration partners. Being experts in building Odoo integrations using the Alumio integration platform, BlueZebra was able to immediately understand and translate all of Heusinkveld’s integration needs. The entire WooCommerce to Odoo integration, along with all the customizations that Heusinkveld required, was set up within a few months using the Alumio integration platform.

Connected endpoints

How Heusinkveld used the Alumio platform

With Alumio, Heusinkveld can now seamlessly filter and update the product data sent from Odoo to their webshop in real-time. The data transformation features of Alumio also help flexibly modify product data as it seamlessly passes from Odoo to WooCommerce via Alumio and as fresh orders come in from WooCommerce to Odoo via Alumio.

Heusinkveld also built robust monitoring alerts with Alumio in order to ensure that all the orders that come in through their webshop are properly reflected in Odoo. The monitoring system sends them email alerts immediately if there are errors, anomalies, or undetected orders across their connected systems. Alumio also provides a powerful in-built logging system that keeps track of every single data exchange, which also tracks integration errors and API conflicts.

Building their integrations with Alumio enables Heusinkveld to have all their connected systems and data on one scalable platform. This means they can easily replace their integrated systems or add new cloud apps or SaaS solutions without any loss of data integrity - as they grow.

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Heusinkveld
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Heusinkveld
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Alumio is a future-proof integration solution for us because it gives us the flexibility to add new systems and the possibility to replace our webshop in the future (without loss of data integrity), ensuring our Odoo connections will remain unaffected.”
Lolke Koopmans
Project Manager, Heusinkveld
Saad Merchant
Copywriter at Alumio
Saad has a decade's worth of experience in writing all kinds of content for digital marketing mediums. At Alumio, he became fascinated with the idea of application integrations. He now enjoys "integrating" all his marketing experience to explain how Alumio works in a way that's fun, inventive, and easy to understand. On a personal level, he's busy attempting to integrate his passion for philosophy, anime, gaming, fiction, cinema, food, and the art of good conversation.

Get in touch

And we'll help you answer any questions you might have

"Feel free to reach out to me directly"
Leonie Becher Merli
Business Development Representative
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