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Case Study
by
Saad Merchant
4 min read

Integrating & automating the b-boo commerce ecosystem

Customer
b-boo baby & lifestyle GmbH
Industry
Mfg. B2B & D2C/ Baby textiles
Business challenge
Integrating & synchronizing five endpoints
Integration partner
Memo creates and installs smart e-commerce solutions for Shopware e-commerce stores. In a highly competitive market with many e-commerce providers, it’s of utmost importance to stand out with your own online identity.

Discover the Alumio advantages for b-boo

Scalability
A 2D icon of the Alumio platform insights page
Enhanced
visibility
Operational
efficiency
Faster time-to-market

About b-boo

Meet b-boo baby & lifestyle GmbH, a leading manufacturer of high-quality baby textiles that are sold throughout Europe with a focus on Benelux and DACH. As one of the top 3 brands of baby textiles in the Netherlands, b-boo provides its products to big stores here, such as Prénatal and Baby-Dump. They sell their products to/from Bol and Otto while also focusing on international online marketplaces. Apart from delivering products B2B, b-boo also sells products directly to customers (D2C) from their webshop Meyco Baby, and they work with businesses to develop private labels.

Why b-boo chose Alumio

As a leading manufacturer of high-quality baby textiles, b-boo Baby & lifestyle GmbH has built its web shop meycobaby.com on Shopware, a leading e-commerce platform. Looking for a software solution to manage, enrich, and propagate their product data, b-boo decided to integrate Akeneo, a renowned PIM (Product Information Management) system, with their e-commerce platform.

This led b-boo to discover and choose the Alumio integration platform for its extensive experience in building e-commerce integrations. In fact, Alumio also provides an Akeneo to Shopware connector that helps to integrate both applications even faster.

What Alumio helped b-boo integrate

As an API-driven solution, the Alumio cloud-native integration platform provides a user-friendly web interface to create, manage, and monitor multiple integrations, enabling businesses to seamlessly add more application integrations without any loss of data integrity.

Thus, apart from using Alumio to build their Akeneo to Shopware integration, b-boo chose to also integrate three more applications. This involved integrating Exact, their ERP (Enterprise Resource Planning) system that manages all their financial information, their Warehouse Management System (WMS) - MontaWMS, and ChannelEngine, a marketplace management tool that helps manage product listings on popular marketplaces like Bol.

Connected endpoints

How b-boo used the Alumio platform

Apart from seamlessly integrating the five aforementioned endpoints with Alumio, b-boo also benefits from automating real-time data exchange between all integrated systems via Alumio.  

The challenge: while orders from b-boo’s ERP (Exact) were already going to their WMS (MontaWMS), delivery details and invoices were getting picked up by the Exact ERP. However, while product orders that came in from Shopware and ChannelEngine were reflected in their Warehouse Management System (MontaWMS), this data did not appear in their ERP (Exact). While MontaWMS was b-boo’s source of truth for which orders were delivered, their ERP was the source for invoicing.

Thus, b-boo used the Alumio integration platform to build complex automated workflows that ran across all integrated systems. This involved automatically picking up all order data from MontaWMS, finding missing financial data from Shopware and ChannelEngine such as prices, VAT, discounts, etc., and delivering this enriched data for orders, deliveries, and invoicing to their ERP system (Exact).

As a result, by enabling real-time data exchange and synchronization between all integrated applications, b-boo orchestrates an automated commerce ecosystem via Alumio.

Alumio vivid purple colored quotation sign, a visual indicator of a quote following on this page.
b-boo baby & lifestyle GmbH
Alumio vivid purple colored quotation sign, a visual indicator of a quote following on this page.
b-boo baby & lifestyle GmbH
Alumio vivid purple colored quotation sign, a visual indicator of a quote following on this page.
What we like about Alumio as a platform is that it’s flexible and that it can change or be modified to suit our evolving business needs. Instead of having to hear “This is how the system works, deal with it”, with Alumio whenever there are issues or roadblocks, they always get solved and that’s a good feeling to have.”
Geert Smit
COO, b-boo baby and lifestyle GmbH
Saad Merchant
Copywriter at Alumio
Saad has a decade's worth of experience in writing all kinds of content for digital marketing mediums. At Alumio, he became fascinated with the idea of application integrations. He now enjoys "integrating" all his marketing experience to explain how Alumio works in a way that's fun, inventive, and easy to understand. On a personal level, he's busy attempting to integrate his passion for philosophy, anime, gaming, fiction, cinema, food, and the art of good conversation.
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