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Helping Verfwinkel.nl automate workflows with integrations

Written by
Saad Merchant
Published on
March 9, 2023

Verfwinkel.nl is a leading paint and supplies retailer located in Helmond, Noord-Brabant, the Netherlands. With over 80 years of experience in the paint industry, they have built a solid foundation of quality and trust, which has resulted in their continued popularity to date. Verfwinkel.nl hosts paint products from some of the most well-known brands such as Sikkens, Histor, Sigma, Flexa, and Wijzonol. From neutrals to colors and custom mixed paints, they supply professional paint to craftsmen and DIY individuals alike.

As a leading Dutch paint supplier, Verfwinkel.nl wanted to build a scalable commerce ecosystem, which streamlined all their product information. Their default Akeneo to Magento connector that lacked customizability affected their product cycle, and in their search for a better solution to connect their systems they chose Alumio as their integration platform.

The Alumio low-code integration platform (iPaaS) helped Verfwinkel build and organize their entire IT ecosystem on one dedicated cloud space. By seamlessly integrating their ERP (Exact), their e-commerce platform (Adobe Commerce), and their PIM system (Akeneo) using the Alumio iPaaS, Verfwinkel.nl created a future-proof omnichannel experience for their customers. The integration helped revive and streamline the Verfwinkel.nl e-commerce platform, enabling them to effectively attain their product attributes, categories, simple and configurable products, credit memos, and much more. Adding to these integrations, Verfwinkel.nl also used the Alumio integration platform to connect Ceyenne, an effective WMS (Warehouse Management System), in order to take their business process automation to another level. This helped automate their stock control, as well as order processing, product picking, and shipping.

By using Alumio as their central platform for software connectivity, Verfwinkel.nl now has access to end-to-end integrations that supports their full product cycle. Base product details are created in Exact Online and sent via Alumio to be synchronized in Akeneo. After the product details are enriched in Akeneo with images, video, or text by the content team, they are sent to Adobe Commerce and Ceyenne through the Alumio iPaaS. Additionally, all sales are synchronized with Exact Online for proper fulfillment and financial reporting, which helps Verfwinkel.nl stay on track with all product information and sales.

Using the Alumio iPaaS to develop, govern, and orchestrate their IT ecosystem in a scalable and future-proof way, Verfwinkel.nl also has their Adobe Commerce product feed running on Bol.com, Amazon.nl, and Google Shopping. The orders come in from these marketplaces to Verfinwinkel’s Adobe Commerce platform and are sent via the Alumio iPaaS to the Ceyenne WMS, where the orders are packed, picked, and shipped through their integration with Post NL.

In this way, Alumio continues to help Verfwinkel.nl to automate and streamline their entire product data. At the same time, it provides a scalable solution for them to grow their IT ecosystem with more software solutions, cloud apps, or data sources in the future.


Adobe Commerce

Adobe Commerce is an e-commerce platform built on open-source technology that provides online merchants with a flexible shopping cart system, as well as control over the look, content, and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.


Akeneo  is a PIM system that collects and centralizes product information from virtually anywhere, improves team collaboration and productivity around product information enrichment, and helps you deliver the most compelling omnichannel product experiences.


Exact is a proven ERP software that brings financial, logistics, project-related, and administrative business processes together in one system. It acts as a central information source for all your products, orders, and returns, as well as a smart inventory management software.


Ceyenne is a WMS software designed by Diract IT, which distinguishes itself through an intelligent process management process. IT controls all processes in and around a warehouse, from incoming goods, through storage to order picking and shipping. It also supports Return Processing, Value Added Logistics, Production Support, Quality Control, Stock Control, and Cycle Counting.

“Alumio works as the bridge between our processes and technology, giving us insight into the entire Verfwinkel.nl e-commerce landscape. By integrating with Alumio, we have an up-to-date platform where all our information is stored seamlessly. It has opened possibilities for automating all our e-commerce processes for now and in the future.”

- Mark Heesters, E-commerce Manager at Verfwinkel.nl

Why Verfwinkel.nl chose Alumio

✓ Connect multiple systems seamlessly

✓ Streamline workflows and product data

✓ Automated monitoring and logging

✓ 360º data insights and storage

Automated e-commerce

As a leading Dutch paint supplier, Verfwinkel needed to ensure they had a solid platform where all data could be collected and stored, keeping them up to date. With over 80 years of experience and a pedestal where their credibility is based upon continuous trust and customer satisfaction, having access to an end-to-end integration that supports their full product lifecycle was of the upmost importance. By synchronizing all their data across their e-commerce, ERP, PIM, and WMS system, they can now continue to sell some of the best paint throughout the Netherlands with improved digitalization.

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Saad Merchant
Copywriter at Alumio
Saad has a decade's worth of experience in writing all kinds of content for digital marketing mediums. At Alumio, he became fascinated with the idea of application integrations. He now enjoys "integrating" all his marketing experience to explain how Alumio works in a way that's fun, inventive, and easy to understand. On a personal level, he's busy attempting to integrate his passion for philosophy, anime, gaming, fiction, cinema, food, and the art of good conversation.

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