Case study

Helping Verfwinkel’s mission to scale by automating business workflows

Integrations that paint a brighter future

Verfwinkel is a leading paint and supplies retailer located in Helmond, Noord-Brabant, theNetherlands. With over 80 years of experience in the paint industry they have built a solid foundation of quality and trust, which has resulted in their continued popularity to date. Verfwinkel hosts paint products from some of the most well-known brands such as Sikkens, Histor, Sigma, Flexa and Wijzonol. From neutrals to colors and custom mixed paints they supply professional paint to craftsmen and DIY individuals alike.

As a leading Dutch paint specialist, Verfwinkel needed to ensure that they had a scalable and seamless online platform that provided them with all customer and product information, creating an omnichannel experience for their beloved customers. Their un-customizable default Akeneo Magento connector affected their product lifestyle, and to find a better solution  they chose Alumio as their integration partner.

By helping integrate Verfwinkel’s ERP - ExactOnline to their eCommerce platform – Adobe Magento Commerce and their (PIM) Akeneo via Alumio’s iPaaS (integration Platform as a Service), they were able to attain product attributes, categories, simple and configurable products, credit memos and much more, which helped streamline and revive their eCommerce platform. By choosing Alumio, Verfwinkel now have access to an end-to-end integration that supports their full product lifestyle. Bare products are created in Exact Online and are synchronized in Akeneo, and after being enriched in Akeneo by the content team the product makes its way to Magento through Alumio’s iPaaS. Additionally, all sales are synchronized toExact online for proper fulfillment and financial reporting, which helps them stay on track with all product information and sales.


Adobe Magento Commerce

Adobe Magento Commerce is an ecommerce platform built on open-source technology that provides online merchants with a flexible shopping cart system, as well ascontrol over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.


Akeneo collects and centralizes product information from virtually anywhere, improves team collaboration and productivity around product information enrichment, and helps you deliver the most compelling omnichannel product experiences.

Exact Online

Exact is a Dutch software company that offers accounting, ERP, and other software for small and medium enterprises. Exact develops cloud-based and on-premises software for industries such as accountancy, wholesale distribution, professional services and manufacturing, serving more than 500,000 companies worldwide.

Exact Online


Alumio's iPaaS is the center of a future-proof IT ecosystem ready for digital growth


Integration Partner


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“By integrating with Alumio, we have an up to date and innovative platform, where all our information is stored repeatedly. As our customers are our number one priority, we can continue to sell our supplies creating a brighter and more colorful future for both ourselves and our customers” - Mark Heesters

Why Alumio?

Synchronization & Centralization

As Verfwinkels’ default Magento connector was not working properly, choosing Alumio was inevitable. By working with Alumio to deliver an integration strategy, Verfwinkel were able to create a valued and seamless IT Landscape that synchronizes everything from customer information to financial logistics within one central hub.

Automated eCommerce

Painting a brighter future

As a leading Dutch paint supplier, Verfwinkel needed to ensure they had a solid platform where all data could be collected and stored, keeping them up to date. With over 80 years of experience and a pedestal where their credibility is based upon continuous trust and customer satisfaction, having access to an end-to-end integration that supports their full product lifecycle was of the upmost importance. By synchronizing all their data, they can now continue to sell the best paint throughout the Netherlands with improved digitalization.

Ready for the future

Building a future-proof infrastructure

The new infrastructure is robust and flexible. Many of the essential data streams already run through the Alumio platform. In the meantime, the ecosystem is becoming increasingly connected and expanding. The foundation is built to introduce new platforms via Alumio. It is this flexible adaptability of Alumio that makes Obelink's IT ecosystem future-proof. Because whatever digital trends you look at: from chatbots to new social platforms and markets, from big data to social media to omnichannel andInternet of Things, everything revolves around data. Everything starts with connecting your data and applications in a smart way with new applications. Data is one of the most valuable assets of a modern company. It deserves a dedicated platform. Having the power to effectively connect new platforms is a huge competitive advantage. Alumio gives Obelink that possibility, so that we connect not only with today's applications, but also with the many that are yet to come.

Why Verfwinkel chose Alumio

A summary of reasons and benefits


360º Monitoring & logging

Financial reporting

Increased customer satisfaction