Case study

How Jollein Nurtures Digital Commerce

Jollein turns to Alumio for innovative organizational control

Jollein has been a successful company in baby room textiles and accessories since 1973. Jollein designs new collections annually, that feature hip and trendy designs as well as items under their neutral and basic collection. As a privately held company, they are located in Assen, Drenthe with approximately 50 employees. In line with corporate social responsibility and sustainability which are quite prevalent today, Jollein have made attempts to cultivate more environmentally ethical changes to their company, which further heighten the need for organizational structure across all sectors.

As Jollein are a popular baby clothing accessories wholesaler within the Netherlands – the growing demand for their products has increased exponentially. Jollein aspires to contribute to a healthier world and the well-being of our ozone layer and ecosystem, through waste reduction and the replacement of plastic for cardboard in their packaging and products in a bid to lower CO2 emissions and protect the environment. Interestingly, they understand the digital shift in consumer markets during the coronavirus pandemic and wish to become scalable and digitally inclined to reach newer and larger demographics in transparent and authentic ways

By connecting Jollein’s ERP (Exact Globe) to their eCommerce (Shopware 5), they were able to digitalize their IT Landscape to gain insight and control over their stock and delivery services, which adhere to their newfound ethical and digital consumer market ideology. By integrating with Alumio, Jollein receive stock updates every fifteen minutes, which in turn contribute to the standardization of their business, allowing them to continue to make clothing and accessories without plastic and additionally capitalize on new opportunities amidst our coronavirus pandemic innovatively.


Exact Globe

This versatile and commanding ERP solution helps organizations obtain more insight into their SMB’ operational health in every department, along with suppliers, vendors, and customers.

Shopware 5

Shopware is a trendsetting platform for eCommerce to drive your online store or business. It offers the ideal combination of brains and beauty that you need to create and customize a fully responsive eCommerce store.


Akeneo is a technology company that develops product information management (PIM) and product data intelligence software to improve customer experiences



By connecting Jollein’s ERP (Exact Globe) to their eCommerce (Shopware 5), they were able to digitalize their IT Landscape to gain insight and control over their stock and delivery services, which adhere to their newfound ethical and digital consumer market ideology.


Integration Partner


Contact our experts
“Due to market developments and the Coronavirus Covid-19, we see that there are great opportunities in the consumer market. Jollein would like to respond better to this, so that the consumer can be reached better.”

Powering global expansion

Where Exact Globe and Shopware 5 intercept

By connecting Jollein’s ERP (Exact Globe) to Shopware 5 - we were able to create a fully responsive and powerfully built eCommerce foundation within three months.  

Prior to Alumio, our architecture consisted of completely siloed data that made navigating through an increasingly tangled IT landscape difficult. Thanks to integrations via Alumio, we now have a fully integrated digital architecture that scales across our markets and regions.

Digitalization for Jollein

Structure through ethical re-branding

As Jollein provide unique baby clothing and accessories throughout the Netherlands, completely digitalizing their brand and developing a solid eCommerce platform that adheres to ethical expectations was always a key focus.

Jollein benefits from Alumio as they can now add new digital software that stores and updates stock and delivery information every 15 minutes. The ability to create impactful strategies and innovative brings them closer to their customers, which allows them to scale their business tailored towards an increasingly transparent and digital consumer landscape

Ready for the future

Building a future-proof infrastructure

The new infrastructure is robust and flexible. Many of the essential data streams already run through the Alumio platform. In the meantime, the ecosystem is becoming increasingly connected and expanding. The foundation is built to introduce new platforms via Alumio. It is this flexible adaptability of Alumio that makes Obelink's IT ecosystem future-proof. Because whatever digital trends you look at: from chatbots to new social platforms and markets, from big data to social media to omnichannel andInternet of Things, everything revolves around data. Everything starts with connecting your data and applications in a smart way with new applications. Data is one of the most valuable assets of a modern company. It deserves a dedicated platform. Having the power to effectively connect new platforms is a huge competitive advantage. Alumio gives Obelink that possibility, so that we connect not only with today's applications, but also with the many that are yet to come.

Why Jollein chose Alumio

A summary of reasons and benefits

Data integrations through one central domain

Digitalization for future success

360-degree monitoring and logging

High customer satisfaction rates