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Case Study
by
Saad Merchant
4 min read

Empowering Obelink’s digital transformation through future-proof integrations.

Customer
Obelink
Industry
Manufacturer B2B & D2C
Business challenge
The need to integrate & synchronize five endpoints
Integration partner

Discover the Alumio advantages for Obelink

Scalability
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Enhanced
visibility
Operational
efficiency
Faster time-to-market

About Obelink

Obelink is a renowned Dutch company specializing in camping and outdoor products. What began as a family-run business in 1959 swiftly transitioned into one of the largest camping and outdoor stores in Europe, selling across seven webshops in several European countries. With over sixty years of successful business experience, Obelink has become a key player in the industry and anticipates an equally successful future. To keep up with rapidly evolving customer demand and to adapt to new markets, Obelink decided to accelerate its digital transformation with application integrations.

Why Obelink chose Alumio

Like many longstanding organizations, Obelink already had a complex set of applications with multiple data silos at the start of the project. Among these applications were an ERP system, a WMS, a POS, and an e-commerce platform. If that wasn’t enough, a PIM system was due to be added into the mix. With a future-focused vision, Obelink's objective was to create standardized e-commerce processes to support total digitalization and accommodate rapid expansion.

This led them to discover the Alumio cloud-native, low-code integration platform, which could help Obelink develop, manage, and orchestrate unlimited application integrations.

What Alumio helped Obelink integrate

Using the Alumio integration platform, Obelink integrated the following applications: Adobe Commerce for e-commerce, RetailVista for their ERP and POS solution, and RealtimeWMS as their Warehouse Management System, with the possibility of a PIM integration.

The reason Obelink switched to Adobe Commerce (formerly Magento) was for future-proofing. The platform’s modern, API-led architecture enables modular modification, wherein a component that no longer meets future requirements can be swiftly replaced by one that does. As for RetailVista, it offers Obelink an excellent ERP and POS cloud solution with flexible and integration-friendly features. Alumio also enabled Obelink with the capability of unlocking and unifying data from legacy and homegrown systems.

Connected endpoints

How Obelink used the Alumio platform

Apart from helping Obelink integrate all its disparate applications into one well-connected commerce ecosystem, it also helped digitalize and automate key business processes. Some of the processes that were also integrated and synchronized within the project include Obelink’s B2C customer (company and contacts) data login and account creation process, product stock and availability, omnichannel order process POS, e-commerce via RetailVista. ‍

A major challenge that the Alumio integration platform helped Obelink solve was enabling and streamlining its loyalty points program. It did so by helping seamlessly synchronize their gift cards across all integrated applications, i.e., ERP, WMS, POS, and their webshop.

Alumio vivid purple colored quotation sign, a visual indicator of a quote following on this page.
As we look to expand and digitize our organization further, we know that the foundation we have built with Alumio will not only help us scale our e-commerce platform as needed but also enable us to create a seamless customer journey across all channels."
Obelink
Alumio vivid purple colored quotation sign, a visual indicator of a quote following on this page.
As we look to expand and digitize our organization further, we know that the foundation we have built with Alumio will not only help us scale our e-commerce platform as needed but also enable us to create a seamless customer journey across all channels."
Obelink
Alumio vivid purple colored quotation sign, a visual indicator of a quote following on this page.
Saad Merchant
Copywriter at Alumio
Saad has a decade's worth of experience in writing all kinds of content for digital marketing mediums. At Alumio, he became fascinated with the idea of application integrations. He now enjoys "integrating" all his marketing experience to explain how Alumio works in a way that's fun, inventive, and easy to understand. On a personal level, he's busy attempting to integrate his passion for philosophy, anime, gaming, fiction, cinema, food, and the art of good conversation.
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