Reef is one of the largest sandal suppliers in the world. The company was founded in 1984 by two brothers from Argentina, who wanted to share their love for surfing and the beach with the world. Reef is the most notable brand in the water sports industry, operating in more than 20 countries.

‍Alumio's Shopware partner WeProvide has been asked to create a top-notch digital, storytelling experience, that makes people enthusiastic about the Reef brand.

The first ambition is to connect Reef's ERP XL-ENZ - which is a fashion ERP delivered by Reflecta - to Shopware. Their biggest wish was to get rid of the data silo's, they wanted to be prepared for both B2C and B2B commerce, and did not want to use plugins or custom code for their integrations.

The main objective was to build a future-proof IT-landscape, to be ready for digital growth.‍

‍Endpoints

Shopware 6

Shopware 6 is applied as eCommerce platform. Shopware is the leading eCommerce platform for the fashion industry. It delivers extreme flexibility for creating content (drag and drop) and therefore for creating a storytelling digital shopping experience.

XL-ENZ

‍Reflecta's XL-ENZ ERP is a fully integrated fashion order and production processing system, which is used by more than 200 reknown brands. Reflecta's customers are mainly fashion and are looking for a suitable ERP system that they can easily merge into a reliable contemporary total solution.

Ready for Digital Commerce

With Alumio's platform

The new Reef infrastructure is robust and flexible. Many of the essential data streams already run through the Alumio platform. We pave the way to connect new platforms. It is this flexible adaptability of Alumio that makes Reef's IT landscape future-proof.

But most of all, Reef wanted to get rid of data silo's.

Having the power to link effectively with new platforms is a huge competitive advantage. Alumio gives Reef that possibility so that we connect not only with today's applications, but also with applications of tomorrow.

Alumio's pre-built templates

Offers a quick time to market

By applying Alumio’s core features to connect to XL-ENZ web services, together with the Shopware 6 connector template, Alumio succeeded to kickstart the integration project. Data flows from one system to another, including orders, customers, track and trace, stock, and more.
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The new infrastructure is robust, flexible and future-proof

Alumio's iPaaS and integration templates offers Reef the ability to quickly connect other digital tooling, such as Channable, Akeneo, andLoyality software like TritonX. Alumio is able to do this via its middleware solution. This gives you the ability to integrate your systems with ease and without custom code.

Ready for the future

Building a future-proof infrastructure

The new infrastructure is robust and flexible. Many of the essential data streams already run through the Alumio platform. In the meantime, the ecosystem is becoming increasingly connected and expanding. The foundation is built to introduce new platforms via Alumio. It is this flexible adaptability of Alumio that makes Obelink's IT ecosystem future-proof. Because whatever digital trends you look at: from chatbots to new social platforms and markets, from big data to social media to omnichannel andInternet of Things, everything revolves around data. Everything starts with connecting your data and applications in a smart way with new applications. Data is one of the most valuable assets of a modern company. It deserves a dedicated platform. Having the power to effectively connect new platforms is a huge competitive advantage. Alumio gives Obelink that possibility, so that we connect not only with today's applications, but also with the many that are yet to come.