For businesses to be successful, we genuinely believe it's vital to have a connected IT ecosystem. Everything and everyone in your digital ecosystem should connect across channels, devices, and platforms. This blog will give you one of the many reasons to be thinking of an integration strategy: connectivity.
A digital-first organization should be able to deliver all its services and operations digitally. However, the current situation of many companies is the opposite: their software is only partly connected for some critical data sets, e.g., e-commerce.
Although the customer doesn't care that you use multiple pieces of software for different activities, they do expect a short and seamless journey. With a coherent ecosystem, you will have a complete customer view.
For example: You may have some or all of the following methods for a customer to contact you: ticket system, chatbot, sales system, webshop, WhatsApp, SMS, social, and/or email. Information gathered by any of these need to be recorded and accessible across all systems and teams. This means it can be reported on and attributed to ROI. Machine learning and artificial intelligence can use this data to personalize the customer experience.
"The customer doesn't care that you use multiple pieces of software for different activities online. They want a short and seamless journey."
To become completely digital, you may need more solutions. Intelligent choices upfront make it easier to scale - and it doesn't all need to be installed at the same time. With defined priorities, it may take a few years to get things in place, and there is a lot to consider, like marketing automation, personalization, and paid advertising. But... that's just the beginning. With advancements in machine learning and artificial intelligence, these cloud-based tools will become more of a necessity than a nice-to-have. And yes, they all need connecting correctly as not to cause fragmentation of data.
Connectivity on digital messages and EDI
Electronic Data Interchange (EDI) is the computer-to-computer exchange of business documents in a standard electronic format between business partners. The Alumio iPaaS takes the complexity out of doing EDI or import digital orders (and messaging) by allowing you to easily map the files and transform them into messages which can be imported to your ERP. Be connected... Be in control!
This blog, 'Connectivity,' only showed one of the eight advantages of why it is interesting to include an integration platform in your IT infrastructure. Learn more about the benefits of an iPaaS in our other blogs or download the white paper: '8 Reasons to have an iPaaS solution in your IT ecosystem.'