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Leveraging e-commerce automation to outpace the competition

Written by
Carla Hetherington
Published on
July 14, 2023

In today's fast-paced e-commerce landscape, staying ahead of the competition requires constant innovation and strategic adaptation. E-commerce businesses face numerous challenges, including finding unique selling propositions, maintaining high customer retention rates, expanding sales internationally, and keeping up with ever-changing search engine algorithms. To overcome these hurdles, e-commerce automation emerges as a game-changer.

What challenges are e-commerce managers facing?

Running an e-commerce business is a complex endeavor that juggles various tasks such as marketing, lead generation, inventory management, order fulfillment, customer support, data analytics, shipping, and returns.

As a business grows, these tasks can become complex and inefficient, resulting in an overwhelming chaos of hundreds of manual, repetitive tasks that waste time and resources.

How can this chaos be avoided? By automating e-commerce processes that turn most or all of these manual, repetitive tasks into self-fulfilling tasks.

So, what is e-commerce automation, and why is it important?

E-commerce automation utilizes technology and software to streamline and automate processes within an e-commerce business. Examples include automating inventory tracking, order processing, personalized marketing campaigns, customer support systems, and advanced analytics.

By implementing automation, businesses can offload standard and mundane tasks, freeing their team's time for more strategic endeavors. The result is that businesses can streamline processes, enhance efficiency, and deliver excellent customer experiences through personalized marketing and data-driven decision-making. Above all, e-commerce automation aims to do more in less time.

Some examples of e-commerce automation:

As shown above, automating e-commerce processes can help avoid tedious and repetitive tasks, simplifying processes that otherwise hinder growth and productivity. There are countless e-commerce tasks you can apply automation to. These include, but are not limited to:

  • Generating customer notifications regarding order status and promotions
  • Creating performance reports
  • Tracking and managing inventory
  • Monitoring competitor prices
  • Fraud filtering

Tip: The tasks you should focus on are those that have three or more people working on a single process, as those processes are most likely not functioning as efficiently as they should.

Other obvious targets for automation are those tasks that are the result of a previous action. For example, suppose you have a sales strategy that offers seasonal discounts based on how much customers spend. In that case, you can automate a workflow with the order placement as the trigger, the amount of money spent by the customer as the condition, and a discount based on the spent amount as the action. And just like that, through a trigger, the discount process has been completed swiftly and on time — without requiring manual effort.

How can you ensure all your systems are connected and ready to automate processes?

Businesses often struggle to maintain a seamless integration between their e-commerce platforms like Adobe Commerce, BigCommerce, Shopify, or CommerceTools and other essential tools such as CRM systems like Salesforce, ERP systems like SAP, Microsoft Dynamics 365 or Sage, PIM systems like Akeneo or Pimcore, and marketplace software solutions like ChannelEngine that connects e-commerce stores to marketplaces like Amazon or bol.

Enter integration platforms like Alumio offer robust and secure connections between various systems. This enables streamlined operations, reduces manual errors, and increases productivity by automating data flows and workflows across the entire business ecosystem. By enabling data sharing and synchronization across all connected systems, Alumio ensures that crucial information isn't lost between touchpoints.

What does this look like in practice? Check out our case study to discover how Alumio created an omnichannel experience for ShoeStories. Spoiler: The integration resulted in the entire ShoeStories catalog available on their online store, a streamlined and automated order process from start to finish, and an updated inventory and product availability across channels.

To learn more about how Alumio makes integrating diverse systems easy, check out our blog and discover how to automate the integration journey -> 

What are the benefits of e-commerce automation?

It saves time

Above all, e-commerce automation saves time, our most valuable resource. By automating time-consuming, repetitive tasks such as changing product price and availability, publishing content, customer support interactions, and more, businesses can save time better spent on more meaningful tasks requiring human interaction. McKinsey says, "45 percent of work activities could be automated."

It promotes scalability

Automating e-commerce processes can help businesses grow faster as the several systems employed to run the store; specifically the iPaaS that connects them all, can handle increased order volumes in the shape of increasingly complex workloads and data workflows much faster than humans.

It fosters customer satisfaction and loyalty

As companies grow, providing individualized customer service becomes more difficult. Automated tools like chatbots can provide customers instant information on products, discounts, and availability, and automated personalized email sequences regarding order status, abandoned cart reminders, and special promotions can nurture relationships, drive repeat purchases, and increase customer loyalty.

It ensures quality data

Using software to enter, manipulate, and synchronize data eliminates the risk of human error. With automated workflows, there is no need for employees to spend time checking for errors that can appear in customer data, invoices, orders, billings, and more, as an iPaaS like Alumio will synchronize and monitor the data at all times, alerting in the event of an error.

It provides valuable Insights with robust analytics

Improved data will lead to improved data analytics. Advanced analytics tools provide valuable insights into customer behavior, sales trends, and marketing performance that can be used to optimize an e-commerce strategy, enhance the customer experience, and identify areas for improvement.

These are just some of the benefits of e-commerce automation, although there are many more.


In a fiercely competitive e-commerce market, staying ahead of the competition requires strategic adaptation, operational efficiency, and personalized customer experiences. But above all, it requires speed.

By leveraging Alumio to make the most out of your automation strategy, your business can thrive in the ever-evolving e-commerce landscape and do more in less time.

Whether it's inventory management, CRM, marketing automation, or payment gateways, Alumio enables businesses to integrate and automate essential processes, ensuring a frictionless customer journey with efficient operations. With Alumio, businesses can achieve omnichannel excellence, expand sales internationally, and enhance their brand's visibility, overcoming the obstacles of dealing with different regulations, currencies, and logistics. Above all, Alumio empowers you to optimize your business, adapt to changing customer preferences, and outpace the competition in the dynamic e-commerce market.

Frequently Asked Questions (FAQs)

How can e-commerce automation help with customer retention?

E-commerce automation allows you to personalize customer experiences, automate post-purchase communications, and implement loyalty programs. By nurturing relationships, addressing customer needs, and delivering exceptional service, you can increase customer satisfaction, foster loyalty, and improve customer retention rates.

How does e-commerce automation contribute to international expansion?

Expanding sales internationally involves dealing with different regulations, currencies, and logistics. E-commerce automation helps simplify and automate these complex processes, enabling efficient international operations, seamless transactions, and localized customer experiences.

How can e-commerce automation improve online visibility in the face of large online marketplaces?

E-commerce automation enables you to optimize your website for search engines, implement effective SEO strategies, and adapt to ever-changing search engine algorithms. By leveraging automation tools and techniques, you can improve your store's online visibility, compete with prominent online marketplaces, and drive targeted organic traffic to your e-commerce platform.

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