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A guide to Shopify integrations

Written by
Saad Merchant
Published on
February 9, 2024

Powering more than 4.8 million online stores, Shopify is easily one of the most popular e-commerce platforms in the world. It’s designed to enable businesses of all sizes, from single professionals and growing startups to larger businesses and even enterprises, to create full-fledged online stores in a simplified manner. However, in order to expand the Shopify e-commerce platform’s sales, marketing, and support capabilities, growing digital businesses can benefit from integrating Shopify with other systems, SaaS, or cloud apps. This includes integrating Shopify with ERP systems, PIM, CRM, marketing automation software, and more. However, in order to effectively build these complex Shopify integrations and enable real-time data exchange, businesses are now using an iPaaS (integration Platform as a Service). Let’s explore some crucial Shopify integrations, Shopify alternatives, and the benefits of leveraging the iPaaS for Shopify e-commerce.

Levelling up Shopify e-commerce potential with integrations

Shopify stands as a renowned, robust, and holistic e-commerce platform for businesses of all sizes. From extensive theme options to customizable storefronts to seamless checkout experiences, Shopify empowers merchants to build and grow their online presence with ease. Key features such as built-in payment processing, inventory management, and order tracking underscore Shopify e-commerce platforms as comprehensive solutions. Additionally, its extensive range of integrations with popular apps and services further allows businesses to extend their functionality and tailor their storefronts to suit specific needs.

However, while Shopify boasts an impressive array of built-in tools and functionalities for managing online sales, its scope is primarily focused on front-end operations. To truly excel in today's competitive landscape, businesses must look beyond basic e-commerce functions and consider the broader spectrum of operational and logistical requirements. In this case, businesses can simply integrate their Shopify e-commerce store with relevant business systems or SaaS solutions instead of seeking Shopify alternatives.

For instance, integrating Shopify e-commerce with ERP systems enables seamless synchronization of inventory data, streamlining order fulfillment and inventory management. Similarly, connecting Shopify with shipping software facilitates automated shipping calculations, label printing, and order tracking, enhancing the post-purchase experience for customers. By leveraging these integrations, businesses can unlock new levels of operational efficiency and deliver unparalleled value to their customers.

Explore the many types of Shopify e-commerce integrations to build for operational excellence →  

Essential Shopify e-commerce integrations to boost automation

Whether it's adding advanced analytics, expanding payment options, or integrating with fulfillment centers, businesses can tailor Shopify to meet their specific needs and objectives using integrations. Integrating Shopify with other software solutions enables businesses to streamline their processes, reduce manual tasks, and improve overall efficiency. By automating tasks such as order processing, inventory management, and customer communication, businesses can focus their time and resources on strategic initiatives, thereby enhancing productivity.

Let’s explore some of the most essential systems, SaaS, and cloud apps that modern businesses build Shopify e-commerce integrations with in order to maximize digital growth and automation:

1. The benefits of integrating Shopify with an ERP system

Integrating a Shopify e-commerce store with Enterprise Resource Planning (ERP) systems, such as a Shopify to SAP integration or a Shopify to Microsoft Dynamics 365 integration, helps streamline and automate order management, inventory tracking, financial reporting, and order fulfillment. Such an integration seamlessly synchronizes data between Shopify and back-end operations, providing real-time insights and helping optimize resource allocation.

Read more about building e-commerce and ERP integrations →


2. The benefits of integrating Shopify with a CRM system

Similarly, integrating a CRM (Customer Relationship Management) system with a Shopify e-commerce store, such as a Shopify to HubSpot integration or a Shopify to Salesforce integration, allows businesses to gain deeper insights into customer behavior, preferences, and purchase history. This enables more personalized marketing efforts, targeted promotions, and tailored customer service, ultimately fostering customer loyalty.

Read more about our 2024 pick for top 10 CRM platforms to integrate Shopify or Shopify alternatives with →


3. The benefits of integrating Shopify with the latest payment gateways

While Shopify e-commerce stores come with in-built payment gateways, integrating the platform with popular third-party payment gateways has several benefits. This ensures customers are presented with even more popular secure payment options instead of generic ones, driving conversions and reducing cart abandonment. For instance, a Shopify to PayPal integration can help tap into PayPal's vast user base and foster credibility. Similarly, a Shopify to Klarna integration can provide Shopify e-commerce stores (or even Shopify alternatives) with Klarna’s unique “Buy-Now-Pay-Later” proposition.

Read more about the benefits of payment gateways for e-commerce →

4. The benefits of integrating Shopify with the PIM systems

Efficient product information management is crucial for e-commerce success. Businesses seeking Shopify alternatives for product info management can simply consider integrating a PIM (Product Information Management) system with a Shopify e-commerce store, for instance, a Shopify to Akeneo integration or a Shopify to Pimcore integration. PIM solutions offer centralized repositories for managing product data, including descriptions, images, specifications, and pricing. Integrating this helps facilitate centralized product data management and streamlines the process of onboarding new products, updating existing listings, and syndicating data to various sales channels, including Shopify storefronts.

Read more about the essentials of e-commerce integrations →


5. The benefits of implementing Shopify Plus

To counter Shopify alternatives for enterprise-level e-commerce, Shopify provides Shopify Plus as an advanced version of the platform for high-growth merchants and brands looking to minimize the need for extensive integration. Shopify Plus offers larger enterprises with a wide array of advanced features. For instance, it provides the ability to handle high volumes of traffic and transactions, ensuring seamless performance during peak sales periods. Shopify Plus also includes built-in tools for multi-channel selling, international expansion, and omnichannel marketing, empowering businesses to effectively reach new markets and drive growth. Implementing Shopify Plus provides businesses with a scalable, flexible, and feature-rich e-commerce solution for businesses looking for larger Shopify alternatives.

The need for an iPaaS for Shopify e-commerce integrations

While the benefits of Shopify e-commerce integrations are undeniable, the process of actually building these integrations can be daunting for businesses. Each integration requires intricate coding, compatibility testing, and ongoing maintenance to ensure seamless functionality. With numerous software solutions involved, businesses face the challenge of integrating disparate systems with varying data formats and APIs. That’s where the iPaaS (integration Platform as a Service) emerges as a game-changer!

The iPaaS is an API-driven, cloud-based integration platform that modern businesses use to connect multiple SaaS solutions, cloud apps, and on-premises systems. As a no-code or low-code solution, the iPaaS enables businesses to create, monitor, and manage all their Shopify integrations for one web interface with simple drag-and-drop tools. Most importantly, they provide pre-built connectors to build faster integrations between Shopify or Shopify alternatives and popular software or custom endpoints.

By leveraging iPaaS, businesses can accelerate integration timelines, reduce development costs, and ensure compatibility across their entire ecosystem of software applications. iPaaS not only streamlines the integration process but also provides the scalability and agility needed to adapt to changing business requirements, making it an indispensable tool for businesses looking to harness the full potential of their Shopify integrations.

Read more about the need to use an integration platform for e-commerce integrations →

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