WHAT/ABOUT/DIGITAL is a unique Dutch digital agency that helps design, build, and optimize e-commerce platforms, customer experiences, and conversion optimization solutions, for notable brands, retailers, and wholesales. Their teams work with clients as an extension of their organization, strategically advising them and technically executing future-proof digital solutions.

Apart from broadly enabling digital commerce, WHAT/ABOUT specializes in omnichannel strategy, loyalty programs, platform selection & architecture, technical consultancy, API-driven integrations, and implementing the agile/Scrum working method for project management. They also help customers adopt the composable commerce framework in their IT ecosystem.

Leveraging the Alumio integration platform, WHAT/ABOUT/DIGITAL enables their customers to build API-driven, low-code, and composable integrations.

Developing complex integration landscapes and enabling implementations for e-commerce, PIM, and CRM solutions, they help customers connect the right systems, processes, and people. Providing a key focus in building customer loyalty, WHAT/ABOUT also specializes in implementing and integrating Voyado, an all-in-one CRM and CDP platform, which delivers loyalty programs, marketing automation, and AI-powered product discovery.

Alumio enabled us to build faster and more stable connections with all the platforms in our composable stack and monitor all our processes efficiently.”
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Lucien Schut
Digital, ecommerce, omnichannel en retail specialist, WHAT/ABOUT/DIGITAL