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What are some of the popular headless CMS platforms?

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Published on
October 16, 2023

It is no secret that Headless CMS are changing the way content is managed, consumed, and created. As such, every day, more and more developers are seeing the appeal of the considerably more flexible headless approach and its benefits when it comes to optimizing websites and improving user experience. However, trying to find the perfect Headless CMS can be somewhat challenging, given all the options on the market. In order to simplify this task, we have compiled a list of some of the most popular headless CMS.

What is the main difference between Headless CMS and traditional CMS?

The main difference between Headless and traditional CMS is that Headless CMS, like their name suggests, are decoupled systems, meaning they do not have a front-end editor, and are only made up of a back-end. Content is created in the back-end and displayed on a front-end of choice via an API, also known as the presentation layer.

On the other hand, a traditional CMS are compiled of both the content and presentation, and the two are tightly coupled together. They are often referred to as “monoliths,” since its components are unified. Traditional CMS employ plugins to enhance the site and Headless CMS employ APIs.

Deep-dive into the importance of Headless CMS in achieving unparalleled agility ->

What are some of the popular Headless CMS out there?


Strapi is the leading open-source Headless CMS, extremely popular among developers. Strapi is a Javascript-based open-source platform located on Github, is fully-customizable, and supports integrations with many third-party programming languages and frameworks. Users can choose if they want to self-host Strapi, host on the cloud, or utilize a server of their choice. Plans range from $9 monthly to $29 monthly.

Butter CMS

Butter CMS is renowned for its user-friendliness and built-in SEO metadata and description to optimize SEO. The platform offers many features such as security support for users, pre-built blog engines, web hooks, and more. The platform has renowned clients such as Salesforce, Roblox, and Indeed, among others. Butter CMS has a free plan for community use and a plan for professional use, which starts at $83 a month.


Magnolia CMS is an open-source platform written in Java that provides clear multilingual, multi-site, and visual tools and functionalities for website content. Magnolia is a good fit for enterprises seeking a simple but powerful platform to manage and create digital experiences. With the wide range of Magnolia’s CMS products, users can build a scalable website with low code development using file-based configuration. The platform is known for its speed and reliability, and is equipped with hosting, Java backend developers to tailor features, and content support. Pricing is only available through consultation.

WordPress VIP

The WordPress VIP platform enables ursers to leverage its versatile single-stack, Headless, or hybrid functionalities for crafting content and digital experiences. It is highly adaptable when it comes to content handling, has robust enterprise-level reliability, scalability, comprehensive security measures, and e-commerce support. Additionally, it has an impressive clientele that features prominent brands such as Facebook and CNN, among others. Plans start at $25,000.


Hygraph, formerly GraphCMS, offers significant developing and editing freedom thanks to its frontend agnostic API-first solution. The platform offers a low-code schema builder to define the structure of content API; content types and their relations, and reusable components and stages. Hygraph has several well-known companies in their client list, such as Samsung, Philips, and Dr. Oetker. Plans start at $399 monthly.

Adobe Experience Cloud

Adobe Experience Cloud's Headless CMS platform enables users to provide a seamless and consistent customer experience across various channels. Users can quickly build and deliver connected experiences with powerful, comprehensive, and fully exposed APIs, reduce development time by using their own front end or Adobe’s JavaScript framework with out-of-the box performance enhancements. Additionally, it enables to extend capabilities with a broad catalog of extensions or by building custom integrations with their serverless third-party extensibility framework. The platform has many well-known clients such as Coca-Cola, Marriott, and Deal Technologies. Pricing is only available through consultation.


Contentful is a highly versatile and developer-friendly content management system offering a wide array of features. It excels in content modeling, allowing users to define and customize content structures, while its Content Delivery API enables seamless content distribution across various platforms. Real-time collaboration, webhooks, and user management features further streamline content creation and team coordination. With its developer-friendly approach and extensibility, Contentful can be integrated with other tools and services, making it a versatile choice for businesses of all sizes. Pricing starts at $300.


Sanity is a Headless CMS designed to be highly simple and customizable, with a user-friendly interface that can be tailored to developers' needs. Sanity is built with React, which is a popular JavaScript library, and its content schema is defined through JavaScript objects, enabling developers to create custom content types and structures. Sanity has an impressive list of clients such as Nike and Skims, and supports many integrations with popular apps. The platform’s versatility makes it a great fit for businesses of all sizes. Team plans start ar $99 monthly while business plans start at $949.


In the world of content management systems, the array of choices is vast and versatile, and Headless CMS platforms have emerged as powerful contenders in e-commerce integration. As we've explored the popular options in this blog, it's crucial to remember that selecting the right headless CMS for your business ultimately comes down to your unique needs and goals, technical preferences, and scalability demands.

The key takeaway here is that the choice is yours. Whether it's Strapi, Contentful, Magnolia, or any other Headless CMS, each has its strengths and may excel in particular aspects. The best headless CMS for your business will be the one that harmonizes perfectly with your vision, enabling you to deliver impeccable digital experiences to your audience.

As you explore the diverse offerings in the Headless CMS landscape, consider your long-term aspirations, the flexibility you require, and how well the platform integrates with your existing technology stack. Your decision in selecting the right Headless CMS should be a strategic one, paving the way for your business to thrive in the ever-evolving digital ecosystem.

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