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Magento and centric ERP integration

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Published on
May 13, 2020
Updated on
June 24, 2026
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“Move the data transformation and logic to Alumio, creating flexibility for future ambitions.”

AGU, a leading bicycling brand from The Netherlands sells reliable, functional and stylish cycling clothing and accessories to cyclists and mountain bikers at all levels. Founded in 1966, AGU has gained much experience since and evolved to a significant B2B player within the BeNeLux. Over the last decade, digital commerce has become an increasing and extensive part of their strategy. With Centric as ERP backoffice and Magento as commerce platform, an integration was required to optimize their current workflow and to make preparations for future ambitions.

Alumio was chosen to process AGU’s Magento Orders to Centric Tradeworld and to process stock data from Centric to Magento. Centric Tradeworld is a modular build all-in-one solution that supports wholesalers with activities as trade, production, services, warehouse, transport and personnel. Solutions like Business Intelligence, Document Management, e-Business and Workflow Management are part of Centric Tradeworld.

With AGU’s successful Magento site, orders needed to be seamlessly exported into Centric Tradeworld. Alumio temporarily stores data from Magento and transforms the order data to meet the data structure needed for Centric Tradeworld.

Next to that, Alumio subscribes all stock data from Centric. Alumio stores the data and detect changes in stock. The changes are being published to Magento. In order to keep both systems accurately, Magento pushes all product SKU’s to Alumio.

The great thing about Connector Templates in Alumio is that they can be reused for different endpoints. So if your e-commerce is not Magento but for example Shopware 6 or WooCommerce, you can easily apply this connector to connect Centric.

AGU’s e-commerce managers and solution partner MediaCT collaborated on this project, delivering a smooth and stable data route between the IT systems. This integration delivers an optimization within the current process of AGU. Next to that the integration serves as a preparation within AGU's IT ecosystem for future growth.

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FAQ

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How did AGU integrate Magento with Centric ERP using Alumio?

AGU, a Dutch cycling brand, used Alumio to integrate their Magento commerce platform with Centric Tradeworld ERP. Alumio processes Magento orders into Centric and syncs stock data from Centric back to Magento. By moving the data transformation and logic to Alumio, AGU gained the flexibility to adapt integration behavior as business requirements evolved, without modifying Magento or Centric directly.

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What is Centric Tradeworld and what does it do?

Centric Tradeworld is a modular ERP solution for wholesalers covering trade, production, services, warehouse management, transport, and personnel. It includes modules for Business Intelligence, Document Management, e-Business, and Workflow Management. For companies like AGU managing complex B2B supply and logistics operations, Centric Tradeworld is the operational back-office system the e-commerce platform needs to stay synchronized with.

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Why did AGU choose Alumio over a direct Magento-to-Centric integration?

By placing Alumio between Magento and Centric, AGU moved the transformation and routing logic out of both platforms. A direct integration would have tied data format and flow logic to one system's internals, making it fragile when either platform updated. With Alumio as the backbone, the logic is owned centrally, visible, and adaptable without touching either platform's core configuration.

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What data flowed between Magento and Centric in AGU's integration?

Orders placed on the Magento site were processed and exported to Centric Tradeworld for fulfillment and business operations. Stock data flowed in the other direction, from Centric back to Magento, to keep inventory levels accurate on the storefront. Alumio temporarily stored and transformed the order data to meet Centric's specific data requirements, handling format differences between Magento's output and Centric's expected input.

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What are the benefits of using Alumio for Magento and ERP integration in wholesale and B2B?

For wholesale and B2B businesses, Magento-to-ERP integration via Alumio provides reliable, bidirectional order and stock synchronization with full visibility into every data exchange. Failed records are logged and replayable rather than silently lost, which matters in B2B where a missing order has direct commercial consequences. As the business adds new channels or systems, the Alumio backbone can accommodate them as additional Routes without rebuilding existing integrations.

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How does Alumio handle data transformation between Magento and a complex ERP like Centric?

Alumio's Transformer components handle conversion of Magento's order data format into the structure Centric Tradeworld expects, including filtering, field mapping, value conversion, and temporary storage of in-flight data. The config-first approach means transformation rules are defined in the platform rather than coded, so when Centric or Magento changes a field, the Transformer is updated in Alumio rather than requiring a development cycle in either system.

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