Integrating Composable Commerce Experiences

Written by
Maischa Pobisch
Published on
December 12, 2022

”The customer is king” is a phrase that ages like wine. Since it was first mentioned by John Wanamaker (1838-1922), the customer experience worldwide has monumentally evolved.

Instead of simply communicating product information, like detailed product descriptions, businesses are expected to provide customer experiences. Price comparison tools, product videos, virtual fitting rooms, engaging chatbot solutions, or abandoned cart email reminders are just some of the tools that e-commerce businesses utilize to provide more intuitive and engaging customer experiences.

To implement and digitalize business processes with these features, enterprises integrate their businesses with different cloud apps and software solutions. The iPaaS (integration platform as a Service) arose as a next-gen solution that helps businesses integrate these solutions.

However, as the need for designing tailor-made customer experiences arose, integration needs kept evolving. E-commerce businesses started to consider the possibility of skipping integrating entire solutions and simply integrating selected features that cloud and SaaS solutions offered.

As a result, the newly emerging, powerful digitalization initiative called composable commerce came into play. Composable commerce is a key approach in the pursuit of digitizalization, ensuring optimized digital experiences by allowing for the creation of custom e-commerce stacks. Custom e-commerce stacks are a collection of digital solutions required to manage and run an e-commerce objective.

Thus, by utilizing custom e-commerce stacks businesses are enabled to solely hand-pick solutions contributing to business-specific objectives, like tailor-made customer experiences. Vital to facilitating composable commerce are integration solutions, the iPaaS (integration Platform as a Service) in particular.

Discover how the iPaaS empowers composable commerce and how this results in alleviating common e-commerce challenges.

Redesigning digital experiences using an iPaaS

Designing satisfying remote digital experiences requires retailers to establish multi-layered, customer-serving initiatives; omnichannel experiences being one of them. Enabling 360-degree product views online, or providing smart payment solutions are just some of the customer-facing solutions designed to ensure satisfying customer-brand encounters. It is undeniable, facilitating the implementation of technologies that enhance specific experiences is key.

However, facilitating satisfying digital customer experiences can be resource intense, both for obtaining vital software and for investing the time required to integrate them. A solution to this obstacle can be found in composable commerce, empowered by the Alumio integration solution.

Composable commerce uses best-of-breed components to build custom e-commerce stacks, rather than traditional all-in-one e-commerce solutions. By doing so, composable commerce empowers businesses to create customized, tailor-made customer experiences matching their product, brand values, customer preferences, and business goals.

By supporting the creation of custom e-commerce stacks, composable commerce ensures all integrated tools are suitable to the organization and use case. However, to integrate required software and applications businesses need to either utilize an integration solution like the iPaaS or depend on various project teams and solution partners to facilitate the integration for them.

Let’s explore the business benefits of using the Alumio iPaaS for composable commerce experiences:

✓ Virtually limitless customer serving applications

✓ Reduced complexity of integrations and re-platforming

✓ Agile, yet future-proof integration landscape

✓ Extensive data management

✓ Customized customer-experiences

How do these benefits unfold in real life? With the Alumio iPaaS businesses can swiftly integrate any software or system required for their specific use case. Whether for the pursuit of creating optimized digital experiences PIM (Product Information Management) software or for total insight into customer behaviors using i.e. CRM (Customer Relationship Management) systems, the Alumio iPaaS empowers the integration of virtually limitless applications.

By lowering the technical threshold of integrations, the Alumio iPaaS empowers the retail business to manage, deploy, and maintain desired integration themselves. Thus, the Alumio iPaaS enables businesses to have full insight and ownership of their integrations while also reducing dependencies on various third-party providers. Resources saved on third-party involvements are freed up to be spent on more business essential and customer-serving initiatives.

Furthermore, the Alumio iPaaS empowers retail business to swiftly and easily add new arising technologies or remove outdated technologies from their domestic, digital environment. As such, the Alumio iPaaS ensures a future-proof integration landscape by empowering flexible, agile integrations - serving both the creation of satisfying remote digital experiences and business digitalization matters. In addition, the Alumio iPaaS centralizes all your integrations and data on one platform, ensuring all your e-commerce data is usable across all connected systems.

Lost orders or missing customer information are problems of the past, configure your e-commerce data using the Alumio iPaaS and benefit from its data-enriching and normalization features. Integrate composable commerce experiences using the Alumio iPaaS to integrate customer and business serving applications tailor-made to your businesses-specific use case, today.

“65% of consumers say most companies they do business with need to improve their customer experience.”


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