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Integrating composable commerce experiences

Written by
Carla Hetherington
Published on
December 12, 2022

"The customer is king" is a phrase that ages like fine wine. Since it was first mentioned by John Wanamaker (1838-1922), the customer experience worldwide has monumentally evolved. Instead of simply communicating product information, like detailed product descriptions, businesses are expected to provide engaging and pleasurable customer experiences. Price comparison tools, product videos, virtual fitting rooms, engaging chatbot solutions, or abandoned cart email reminders are just some of the tools that e-commerce businesses utilize to provide more intuitive and engaging customer experiences. So, how does Composable Commerce fit into the picture?

The Evolution of Integration: iPaaS and Composable Commerce

To implement and digitalize business processes with these features, enterprises integrate their businesses with different cloud apps and software solutions. The iPaaS (integration platform as a Service) arose as a next-gen solution that helps businesses integrate different systems, cloud apps, and data sources.

However, as the need for designing tailor-made customer experiences arose, integration needs kept evolving. As such, e-commerce businesses started to consider the possibility of skipping integrating entire solutions and simply integrating selected features that cloud and SaaS solutions offered, also known as micro services.

As a result, the newly emerging, powerful digitalization initiative called Composable Commerce came into play.

What is Composable Commerce?

Composable Commerce is a way for businesses to create more meaningful, intuitive, and convenient product experiences for their customers through a careful selection of best-of-breed technologies.

Learn why businesses are investing in Composable Commerce here.

By using best-of-breed components, Composable Commerce allows businesses to build custom e-commerce stacks, rather than relying on traditional all-in-one e-commerce solutions. Custom e-commerce stacks are a collection of digital solutions required to manage and run an e-commerce objective. Thus, by utilizing custom e-commerce stacks businesses are enabled to solely hand-pick solutions contributing to business-specific objectives, like tailor-made customer experiences. Vital to facilitating Composable Commerce are integration solutions, the iPaaS (integration Platform as a Service) in particular.

Redesigning Digital Experiences using an iPaaS

Designing Satisfying Remote Digital Experiences

Designing satisfying remote digital experiences requires retailers to establish multi-layered, customer-serving initiatives; omnichannel experiences being one of them.

Enabling 360-degree product views online, or providing smart payment solutions are just some of the customer-facing solutions designed to ensure satisfying customer-brand encounters. It is undeniable that facilitating the implementation of technologies that enhance specific experiences is key.

However, facilitating satisfying digital customer experiences can be resource intense, both for obtaining vital software and for investing the time required to integrate them. A solution to this obstacle can be found in Composable Commerce, empowered by the Alumio integration solution.

Empowering Composable Commerce

Composable Commerce empowers businesses to create customized, tailor-made customer experiences matching their product, brand values, customer preferences, and business goals.

By supporting the creation of custom e-commerce stacks, Composable Commerce ensures all integrated tools are suitable to the organization and use case.

However, to integrate required software and applications businesses need to either utilize an integration solution like the iPaaS or depend on various project teams and solution partners to facilitate the integration for them.

The Business Benefits of Using the Alumio iPaaS

Let’s explore the business benefits of using the Alumio iPaaS for Composable Commerce experiences:

  1. Virtually limitless customer serving applications: With the Alumio iPaaS, businesses can swiftly integrate any software or system required for their specific use case, such as PIM (Product Information Management) software or CRM (Customer Relationship Management) systems, to create optimized digital experiences and gain insights into customer behaviors.
  2. Reduced complexity of integrations and re-platforming: By lowering the technical threshold of integrations, the Alumio iPaaS empowers the retail business to manage, deploy, and maintain desired integration themselves. This reduces dependencies on various third-party providers and allows resources to be spent on more business essential and customer-serving initiatives.
  3. Agile, yet future-proof integration landscape: The Alumio iPaaS empowers retail businesses to swiftly and easily add new arising technologies or remove outdated technologies from their domestic, digital environment. This ensures a future-proof integration landscape by enabling flexible, agile integrations that serve both the creation of satisfying remote digital experiences and business digitalization matters.
  4. Extensive data management: The Alumio iPaaS centralizes all your integrations and data on one platform, ensuring all your e-commerce data is usable across all connected systems. With data-enriching and normalization features, lost orders or missing customer information become problems of the past.
  5. Customized customer experiences: Integrate Composable Commerce experiences using the Alumio iPaaS to integrate customer and business-serving applications tailor-made to your business-specific use case, today.


In today's competitive e-commerce landscape, prioritizing customer experiences is crucial for business success. Composable Commerce, empowered by the Alumio iPaaS, allows businesses to create customized e-commerce stacks and deliver tailor-made customer experiences. By simplifying integrations, reducing complexity, and providing future-proof solutions, the Alumio iPaaS empowers businesses to stay agile and meet the evolving demands of digital commerce. With virtually limitless application integration and comprehensive data management, the Alumio iPaaS is the key to unlocking the full potential of Composable Commerce. As Gartner suggests, “improving customer experience is essential for businesses to thrive,” and the Alumio iPaaS is the tool to make it happen.

Are you ready to kickstart your Composable Commerce journey? Click here to get a detailed step-by-step guide on how to go composable.

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