Allegro is a growing Polish marketplace that allows people to buy and sell products on their platform. Allegro originated 1999 as an auction site. While the purpose of the site remains the same, there has been a slight change in its mode of operations – sales no longer follow the auction model and prices are fixed, however comparable via sellers with the same products. Allegro is home to over125,000 merchants: not only the world’s biggest brands, but mostly small and medium Polish enterprises. Allegro continues to improve standards on thee-commerce market by fostering consumer rights and supporting the development of entrepreneurship - making it a perfect marketplace for beginners and experts looking for new and niche marketplaces.