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WordPress costs unveiled: The free WordPress myth

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Published on
May 28, 2023
Updated on
June 24, 2026
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The popularity of WordPress has led many to believe it is a completely free solution for building websites. However, the truth is more nuanced. In this article, we will clarify the real costs associated with using WordPress, helping you make an informed decision about whether it's the right choice for your needs.

WordPress.org vs. WordPress.com

First, let's clarify the difference between the two main WordPress versions:

  1. WordPress.org: The self-hosted, open-source version. You download the software and install it on your server. Technically free, but you'll need to pay for hosting and a domain name.
  2. WordPress.com: The hosted version, where your site is hosted on WordPress's servers. There's a free plan with basic features, but more advanced functionality requires a paid plan.

Now, let's dive into the costs associated with both versions.

Understanding the Costs of WordPress.org

While the software itself is free, there are expenses tied to creating and maintaining a WordPress.org site:

  • Domain Name: To have a custom domain (e.g., www.example.com), you need to purchase a domain name. Prices vary, but generally range from $10 to $20 per year.
  • Web Hosting: A web host stores your site files and makes them accessible online. Hosting costs depend on the provider and plan you choose, with shared hosting typically starting around $3 to $10 per month.
  • Themes and Plugins: Many free themes and plugins are available, but premium options often provide better functionality and support. Premium themes typically cost $30 to $100, while plugins can range from $20 to several hundred dollars, depending on the complexity.
  • Maintenance and Security: Regular updates, backups, and security measures are essential for maintaining a healthy website. Some of these tasks can be managed using free plugins, but professional services can provide additional peace of mind. Expect to pay anywhere from $50 to $200 per month for managed WordPress services.

Evaluating the Costs of WordPress.com

WordPress.com offers a range of plans, from free to paid options with varying features:

  • Free Plan: The basic plan includes 3 GB of storage, WordPress.com branding, and a subdomain (e.g., www.example.wordpress.com). Limited customization options and no plugin support.
  • Personal Plan (€4 per month, paid annually): This plan offers a custom domain, 6 GB of storage, and removes WordPress.com ads. Still limited customization and no plugin support.
  • Premium Plan (€8 per month, paid annually): With 13 GB of storage, this plan adds advanced design tools, custom CSS, and access to premium themes. However, plugin support is still unavailable.
  • Business Plan (€25 per month, paid annually): This plan includes 200 GB of storage, SEO tools, and plugin support. It's aimed at those who need more robust customization and functionality.
  • eCommerce Plan (€45 per month, paid annually): Designed for online stores, this plan offers additional eCommerce features, such as payment processing and shipping options.

In Conclusion: Is WordPress Truly Free?

The short answer is no. While the core WordPress software is free, additional costs arise when it comes to hosting, domain names, themes, plugins, and maintenance. Depending on your requirements and the version you choose (WordPress.org or WordPress.com), the total cost of running a WordPress site can vary greatly.

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FAQ

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Is WordPress really free?

WordPress the software is free and open-source, but running a WordPress website has real costs. You will need hosting (where your site runs on a server), a domain name, and typically an SSL certificate. Premium themes, plugins, and the ongoing cost of maintaining and updating the site add to the total. The practical cost of a functional WordPress website ranges from a modest monthly hosting fee for a simple site to a significant investment for a complex e-commerce or enterprise site.

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What are the actual costs of running a WordPress website?

The main cost categories are: hosting (ranging from shared hosting at a few euros per month to managed WordPress hosting at €20 to €100 or more per month for higher-traffic sites), domain name registration (typically €10 to €20 per year), SSL certificate (free via Let's Encrypt on most hosts, or included in hosting plans), premium theme (a one-time cost of €30 to €100, or free from the WordPress repository), and premium plugins for specific functionality (free to several hundred euros for enterprise plugins). Developer time for maintenance and custom work is also a real ongoing cost.

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What are the hidden costs of WordPress that new users often overlook?

Commonly overlooked costs are: premium plugins for functionality that seems basic but is not included in free options (advanced forms, membership, backups, security), developer time for theme customization or plugin conflicts, hosting upgrades as traffic grows, renewal pricing on themes and plugins (many have lower first-year promotional rates and higher renewal costs), and the time cost of managing updates and troubleshooting. For businesses treating WordPress as a platform, budgeting for annual maintenance and periodic developer involvement produces a more realistic total cost of ownership.

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What is the difference between WordPress.com and WordPress.org costs?

WordPress.org is the self-hosted version where you pay for hosting and domain separately; the software itself is free. Costs are variable and depend on your choices. WordPress.com is a hosted service with fixed plans: a free tier exists with significant limitations, and paid plans start at around €4 to €10 per month for basic features, rising to €25 to €45 per month for plans that allow custom plugins and themes. For business sites requiring full plugin access and customization, WordPress.com's business plan is comparable in cost to quality shared hosting on WordPress.org, but with less flexibility.

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How do WordPress costs compare to hosted e-commerce platforms like Shopify?

WooCommerce on WordPress can be cheaper than Shopify at small scale when using free plugins and budget hosting. At medium to large scale, the comparison depends on which plugins and hosting tier are needed for WooCommerce versus which Shopify plan and apps are required. Shopify's costs are more predictable (fixed monthly plan plus transaction fees unless using Shopify Payments); WooCommerce costs are more variable. The total cost difference narrows significantly when WooCommerce requires premium plugins for functionality that Shopify includes natively.

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What is the total cost of ownership for a WordPress e-commerce site?

The total cost of ownership for a WooCommerce store includes: hosting (€20 to €100 per month for business-appropriate managed hosting), domain and SSL (€15 to €30 per year), WooCommerce extensions for required functionality, a premium theme or development costs for a custom design, ongoing maintenance (updates, security monitoring, backups), and any integration work needed to connect WooCommerce to ERP, CRM, or other business systems. A realistic annual budget for a professionally maintained WooCommerce store is several thousand euros, with larger operations investing proportionally more in hosting, integration, and development.

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