Learn why an integration solution is essential for Digital Growth
In our rapidly evolving digital world, companies that are outpacing all competitors are those that are “Data-Driven, Digital First”. These companies are investing in developing a connected IT infrastructure that's driven by cloud applications and software solutions (SaaS), and one that can integrate with emerging technologies like Artificial Intelligence and Machine Learning. However, creating these business-critical software connections or data integrations manually in a point-to-point fashion and on a case-by-case basis leads to a messy and tangled IT landscape. For this reason, organizations are investing in a next-gen software and data integration solution called the iPaaS (integration Platform as a Solution). An iPaaS helps companies create, manage and organize all their software and data integrations on one central platform, enabling complete real-time data access across all connected systems in their business’ IT ecosystem.
“For modern-day businesses to be successful, it is vital to have a connected IT ecosystem that can empower your business“
Enabling seamless software integrations and data connectivity
The current situation for many organizations is that their businesses are bogged down by resource-draining manual processes or they are only partially connected to business-critical software, such as eCommerce. Furthermore, these companies do not have holistic data access or the ability to utilize business data across all their systems or business processes, which is imperative for digital growth.
To successfully digitalize and reach their full potential in the new digital economy, these companies need to integrate with the latest cloud applications and software to automate their business processes. However, since this automation needs to operate on real-time business data, it is all the more important that every entity within the business’ digital ecosystem should connect across channels, relations, devices and platforms. Thus, to achieve real digital success, companies need a solution that provides one central platform to do both: rapidly integrate with multiple business critical software and help organize their IT landscape for holistic data sharing. The ‘integration Platform as a Service’ or iPaaS is the only solution that enables companies to achieve such seamless software connectivity and data integration on one central platform, for digital growth.
Discover all you need to know about ‘What is an iPaaS’ or 'what the use cases of an iPaaS are', or continue reading about how this next-gen integration solution is helping create future-proof IT landscapes for businesses.
Simplifying and streamlining software integrations for business automation
The creation of a successful integration strategy, which involves integrating the right software, systems or data points to match diverse business requirements, cannot be done by IT alone; this is a multifaceted strategy that requires input and effort from each team across the business. These software or system integrations, which traditionally involve creating point-to-point connections with custom code can only be developed, understood and managed by IT experts. Such custom code integrations are expensive, time and labor intensive, difficult to manage and increasingly challenging to scale up.
However, the new wave of iPaaS solutions or no-code integration platforms has made system integrations simple enough to be created and managed via a user-friendly interface, without any coding expertise. This means software integrations can now be created, monitored, and managed by junior developers, data experts, or even business users with minimal IT support. Thus, an iPaaS makes it significantly more accessible, faster, and cost-effective for companies to plan what systems, software, or cloud applications they need to integrate with to accelerate their business’ digital growth.
“The average company uses 80 different software applications. It’s easy for these to become data silos without an integration plan and solution”
By helping centralize all the software or systems that a business connects to on one central dedicated cloud space, an iPaaS solution helps create a coherent IT ecosystem that gives you a complete customer view. It enables you to steadily add or interchange as many software or cloud application connections to your current integrations without losing data integrity. Thus, attempting to achieve digital growth with an integration platform allows you to maintain an IT ecosystem that will grow with you.
Learn all about - 'the key benefits of an iPaaS'. Or download the white paper - '8 Reasons to have an iPaaS solution in your IT ecosystem.'
From a pure business point-of-view, to understand more about why an iPaaS is so crucial for digitalization, we need to address the bigger picture. We have identified four main pillars that you need as an organization to help you achieve success with your digital investments.
A significant role of the management team is to have a clear picture of all the four pillars for digital success. It's crucial to understand where you are today in each pillar, and this forms part of your strategy to progress forward. But without a vision, you won't know which direction to set off in.
When deciding on your vision: Think clear, think big. It might seem more achievable and safer to set a smaller short-term goal, but everyone loves an organization that knows where they want to be in the future, and it's going to take a big, juicy, audacious plan to get there!
A big goal inspires employees, stimulates progression and inspires the urge to improve. SMART objectives are there to help you set achievable deliverables along the way, but the goal needs to be big.
Data is the key for most things today, especially for companies looking to achieve digital maturity. Successful organizations who are future-thinking and hyper-learning build themselves on robust, reliable data and are thus credited with being “data-driven”.
Too often, we see data stored in a siloed manner. To be ready for emerging technologies like machine learning (ML), artificial intelligence (AI), and to truly become a digital-first company, data across all customer touchpoints, sources, software, channels, and departments needs to be easily accessible across all levels of the organization. It is imperative to seamlessly integrate data across channels, devices, marketplaces and more on one platform.
Creating a clear view of how all your data and connected software are going to be used in the near and distant future, will help you avoid inefficient processes occurring in a siloed manner. Software and system integrations are all about API connectivity that requires this level of visibility. APIs allow for seamless data sharing between applications to help digitalize your business processes. Smart algorithms, analytics and AI models will help your organization adopt more effective processes and will enable you to make intelligent decisions based on real-time data.
No process, system, or data can be used or created without ‘People’, as these are created for the sake of ‘People’. Knowledge, experience, culture and creativity are what people bring to the table. Data-driven organizations require partnerships and people who understand digital. The digital landscape is continuously changing, and people are key to keeping track of the shift.
As mentioned above, it is impossible for companies to successfully achieve digital growth without an integration solution. However, to explore how an integration platform helps these companies automate their business processes and create future-proof IT landscapes in-depth, let’s explore some of the key reasons why it is crucial for modern companies to implement an iPaaS:
Avoid creating an IT landscape that’s entangled with software integrations
In order to digitalize business processes, a company may start off with a simple point-to-point integration. This could involve connecting a company’s ERP (Enterprise Resource Planning) system and their eCommerce platform, to automate real-time data sharing of product information and updates, inventory management, order data and many other processes. However, to achieve true digital growth, the business will also have to integrate with other software to automate marketing processes, product delivery, procurement, warehousing, customer relationship management and many other areas of the business. Before you know it, your IT landscape will be crowded and entangled by having to integrate with software solutions for WMS, LMS, Finance, HRM, Project Management, DMS systems and more! And with newer digital software being constantly released, the number of software businesses can connect with won’t stop there.
Attempting to integrate your business with all these software by creating point-point integrations with custom code, will cost you an unrealistic amount of time and money. However, what’s more problematic is that every new software integration that you add or wish to modify will amount to a new project, and it will become increasingly difficult to manage and maintain. It will also become progressively challenging to troubleshoot integration errors that will drain your IT resources, since only developers and coding experts can manage these point-to-point integrations.
An iPaaS provides dedicated cloud space and resources for businesses to organize all software integrations on one central, no-code integration platform. In other words, instead of creating these software integrations with custom code, an iPaaS helps simply integrate the APIs of different software on a user-friendly interface, which non-coding professionals can use to create, monitor and manage all integrations. By centralizing and normalizing the data from every new connected software on one platform, an iPaaS helps you control and share your data seamlessly across all software connections, and it helps you detect and resolve integration errors from one dashboard. By giving you a holistic overview of your IT landscape and complete control over your data, an iPaaS enables you to grow your software integrations in a flexible and scalable way.
While an average company uses more than 80 different software applications to automate their business processes, it isn’t uncommon for bigger companies to integrate way over 100 software solutions. Attempting to manage so many software connections without an iPaaS solution slows down digital growth and can be a nightmare to manage. In the following 2 columns, we explore a rough map of the different kinds of software or systems that an iPaaS helps companies integrate with on during different phases, to improve their digital growth.
In phase 1, businesses will need to connect the following systems:
An eCommerce or webshop system is crucial for digitalizing your business. Apart from being your primary digital store, it is also a portal where your customers can see their invoices, shipments and can manage their return requests. To digitalize and improve your webshop, it needs to be connected to your ERP, a PIM, WMS and sometimes even a CRM system or marketing automation application. To have one central tool for all these integrations, we strongly recommend using an integration system or iPaaS (Integration Platform as a Service).
PIM or Product Information Management systems help categorize, enrich, catalog, and attribute your products, apart from helping you improve your product experience in a plethora of ways. They are usually connected to ERP and eCommerce platforms, which is a common type of integration that an iPaaS specializes in.
Integrating warranty systems is a must if we want to digitalize the process of complaints, guarantees etc. An Integration system can help to connect your Warranty system to systems like ERP, eCommerce etc and to automate these business processes.
An issue tracking system helps manage and organize customer issues and complaints.
To become 100% digital a business will need more solutions:
Integrating ABM systems with an iPaaS is a smart way to go. ABM systems need to be fed with data from CRM, Marketing Automation and ERP systems in order to run in optimal form.
To use personalization tooling you need to feed it with data. Data that is saved in multiple systems. You now probably understand that it is smart to organize all the data via one central integration platform tool.
A DMP platform is used in order to organize all data from users, their interests, their customer journey and of course data from all the advertisement (paid) channels. In order to organize an optimal flow an DMP needs to be integrated within your IT landscape.
Voice and Chat solutions are becoming more and more a must have for organizations. These systems can play an integral role in your digital software landscape and need to be connected to your CRM, eCommerce or ERP system. In order to connect or integrate voice and chat search solutions in a future-proof way, we suggest using iPaaS software.
Avoid data silos, project thinking and creating a spaghetti landscape
“The average company uses 80 different software applications. It’s easy for these to become data silos without an integration plan and solution”
Let’s start by understanding why and how data silos are created. Numerous organizations follow a project-based thinking process, wherein new software that needs to be integrated with is suggested on a ‘case-by-case’ basis. In 80% of the cases, it goes like this: the CEO of a company will decide to integrate the company’s eCommerce solution with their ERP system. However, since the scope of such a project will be limited to only this integration, it is likely that that connection will be created by an integration partner, using custom-code or via a plugin. Furthermore, due to the limited scope of the integration project, it won’t take into account the complications of adding other software or expanding such point-to-point integrations, which involve:
Untangle your IT landscape with an iPaaS
The term ‘Spaghetti IT landscape’ describes the IT ecosystem of a business that becomes entangled with several disconnected software integrations and data sources, run via multiple integration solutions.
Organizations often start with creating one-to-one integrations because of the limited scope of their initial software integration requirements. As their digital ambition and their need to automate more business processes grow, these businesses create more one-to-one software integrations with an increasing amount of different software solutions, created by by several partners. However, the more such point-to-point software integrations get created without any infrastructure, the more complicated it becomes to manage and the more entangled the business’ IT landscape becomes.
This leads to an increasing amount of data silos and undetected or unresolved integration errors, which soon becomes an integration nightmare that slows down digital growth.
As mentioned above, the ‘project-to-project’ approach severely limits the scope of a business to find a future-proof integration solution like an iPaaS, which prevents tangled IT landscapes from forming. An iPaaS doesn’t just help untangle IT landscapes by organizing all software connections and data on one central platform, it helps present a framework for expanding and organizing your integrations in a fast, flexible and future-proof way.
Leveraging predictive technology with improved data access
“Companies who are using ML and AI to run their business are 35% more successful." - McKinsey
Among key emerging technologies, Machine Learning and Artificial Intelligence systems are only limited in their intelligence by the amount of data available for access. In other words, these systems require a significant amount of data to be effective, especially from different parts of a business’ customer journey (as shown in the image below). Therefore, to utilize ML and AI systems at their full potential to help automate your business processes, you need to be able to connect these systems to a multitude of data sources (in different formats) across your IT landscape.
An iPaaS solution doesn’t just help you integrate with different software, systems, or data sources, it enables you to unify and normalize data from across all these different data types on one central data hub. By enabling several distributed data lakes to be combined to create a data mesh, an iPaaS provides holistic real-time data insights that can provide good quality data that AI and ML systems need. Also, as a dedicated cloud-based integration platform, an iPaaS helps handle and organize huge loads of data from across all connected software and applications and helps organizations get ready to benefit from AI and ML.
Inversely, AI and ML can also significantly simplify the self-service integration capabilities of an iPaaS, using predictive algorithms to help improve a business’ software integration capabilities. This can manifest in the form of enhanced and recommended data flows by the iPaaS, and it can also help remember, predict and avoid the repetition of integration errors. In this regard, it isn’t far-fetched to suggest that adapting more of AI and ML technology may be the next step in evolving the self-service integration features of an iPaaS.
Rapidly integrate with diverse services and business models
Digital has become more interactive and more demanding than ever, with customers enjoying a holistic user experience, where all the different applications and digital services used are all seamlessly interconnected with one another. The secret behind this interconnectedness of software and cloud applications that customers experience is - APIs. Also known as data stewards, APIs help any two different software or applications converse and exchange data as well as services.
Get quick access to a host of software and services for digital growth
In the new digital world, APIs constitute the new language or interface that businesses are communicating or collaborating through. It is also the medium through which data is served to your employees, customers, and partners. After all, why should a company build new software solutions from scratch to deliver services that it can acquire by connecting to and collaborating with the software of another company via APIs? In this regard, APIs help companies avoid reinventing the wheel, by allowing them to quickly adapt and integrate a wide range of services and solutions to eliminate business roadblocks and achieve bigger goals.
According to an article by Gartner, “APIs are now central to application architecture because they enable loosely coupled integrations, as well as being the data conduits behind mobile apps and many IoT devices.”
This growing adoption of APIs is empowering businesses to create new API-driven business models. Being able to launch new business concepts where the traditional 6P’s are not needed will ensure that businesses can benefit from the API industry. Uber, Booking, WeChat, and Airbnb are all good examples of businesses based upon the new API-driven industry, where services and logistics are provided by connected partners, applications, and services, and where APIs do all the heavy lifting.
Reduce costs and achieve faster time to market
Having an API-driven strategy is crucial for successful digitalization, because it significantly reduces the need to develop complex connections between applications. Instead of recreating how applications integrate through complex custom code, APIs simply help various applications effectively communicate with each other as they are. This saves a significant amount of development time and cost when integrating various software with business processes. When new connections need to be added, only the APIs of the software being connected need to be configured for successful data integration. Integrating the APIs of software also significantly simplifies the visualization of these software connections on an interface, and that’s where an integration platform like the iPaaS plays a crucial role.
By allowing businesses to configure the APIs of any software or systems they wish to connect to on a user-friendly interface, an iPaaS or cloud integration system makes it possible to create and manage software integrations without any coding expertise. More importantly, it enables you to organize all your API connections on one single platform, where you can configure, monitor or modify them to suit your evolving business needs. To improve the security of your APIs, an iPaaS also provides automated monitoring and logging that helps instantly detect API conflicts or integration errors in your IT landscape.
This doesn’t just significantly lower the total cost of developing and managing integrations, but it exponentially speeds up how companies can connect with software to automate their business processes. This significantly improves the time to market.
Read more about how an iPaaS helps lower total cost of ownership with your system integrations.
Here are some industry use cases where API integration via an iPaaS is at the core of digitalizing business processes:
An iPaaS helps connect APIs on the HR Domain. The APIs are used to connect the data from financial, LDAP or CRM systems to the HR systems, to minimize the manual and repetitive work of copying data from system to system.
A retailer uses an iPaaS to integrate the APIs in the domain of Retail to expose product, inventory, and pricing data to display on their website. Other APIs support order entity, payment, and shipping data from online customers.
Organizations integrate APIs via an iPaaS system to access remote data collection points and move data to a central point for processing and analysis. Other uses include requesting detailed data analysis and delivering results in desired formats, such as graphs or Excel files.
APIs can aggregate and expose patient data to both patients and healthcare providers, delivering more comprehensive and efficient patient care. Other APIs connect healthcare providers with insurance providers to determine covered medications and services and mitigate direct patient costs.
APIs can be used to access geographic data to determine optimal routes between desired locations - think Google Maps. APIs also can overlay routes with municipal traffic data to avoid construction delays, provide regional weather conditions and even flag traffic enforcement points.
Integrating eCommerce systems via their APIs helps digitalize processes like Order entry, Order management, Shipping, Invoicing, Returns, Issue management, Tracking, Warranty, Payments and credits. It also enables “How-to wizards” to present great walkthroughs.
A bank or investment firm uses APIs to expose a customer’s financial information - such as account balances, transactions and holdings. An API also handles financial transactions through the institution, such as bill payments and transfers.
Connect APIs in the supply chain, so businesses can share data such as a package’s current location and delivery ETA - think FedEx, UPS and DHL. Businesses can also couple such data with other APIs that expose warehouse data, such as current inventories, to optimally determine when to place new product orders.
APIs are a common element of chat and collaboration platforms to exchange messages between groups, teams, and organizations. By coupling chat and AI technology, APIs help create more intelligent chatbots for customer support, scheduling and other business tasks.
Agencies and organizations can iPaaS systems to integrate to APIs to expose public records, such as real estate and tax records, through government websites. Other APIs support bill payments - such as retail estate, excise taxes and other tax payments.
Add or interchange software integrations in a flexible and scalable way
“Success today requires the agility and drive to constantly rethink reinvigorate react and reinvent"
- Bill Gates
Being agile refers to an organization’s ability to adapt to market changes quickly - both internally and externally. A good example of an agile company is one where employees can explore multiple ideas and approaches, experiment with new software to target new markets, adopt new technologies or attempt to digitalize business processes. However, while being agile greatly benefits companies in the short term, simply adopting new solutions to solve problems quickly can be problematic in the long-term, without the right IT infrastructure.
The agile process involves continuous incremental improvement and experimentation. This indicates that an agile organization is more likely to implement the ‘starter package’ of any software solution for their business idea, in order to experiment and observe the value it brings. In an ideal scenario, the IT software being connected to grows with the company’s success. However, this is seldom the case, and as the enterprise grows, it will bring the need for new ‘enterprise’ and next-level software requirements. Before long, such an organization will be connected to multiple software by different integration solutions, affecting maintainability and increasing third-party dependency.
In this regard, as we’ve explained “how tangled IT landscapes are created”, agile organizations can also fall prey to this problem. Adding software on a project-thinking and experimental basis, without any future-proof IT infrastructure can lead to data silos and a scattered IT landscape that becomes increasingly difficult to manage.
Create flexible, scalable and interchangeable integrations
Historically, one of the problems with replacing legacy software or implementing new software, is how you create these connections. This is particularly challenging when your integrations are created via custom code and is connected to several systems, or if you’re attempting to connect to complex and large-scale ERP systems, such as SAP ECC or Microsoft Dynamics 365. Outdated, convoluted connections between bespoke systems make it very difficult to create continuity and standardize data across the organization.
An iPaaS helps agile organizations quickly add, remove or interchange software integrations from one single platform, without any loss of data integrity. Being a no-code integration platform that connects to the APIs of software via a user-friendly interface, an iPaaS helps you connect to multiple software without any custom-code. By centralizing and normalizing the data from across all connected software integrations on one dedicated cloud-based platform, an iPaaS helps eliminate data silos and enables seamless data sharing.
This means that an iPaaS is the ideal platform for agile organizations, since it helps them freely experiment with connecting new solutions and software to automate business processes, in a faster and more flexible way. By automating the monitoring, logging and error detection of the software connections, an iPaaS saves agile organizations time on maintenance and troubleshooting, which can be spent on implementing new ideas.
Speeding up the time it takes to implement software connections significantly and by presenting a clear overview of all connected systems on one interface, allows an agile organization to plan tweaks, improvements and problem-solving projects more effectively. Most importantly, by simplifying the process of creating and managing software integrations for non-coding professionals, with minimal IT support, allows an agile organization to upscale their integrations in a quick and cost-effective. In this regard, as mentioned before, an iPaaS helps lower the total cost of operations and speeds up the time-to-market.
Choose a structured and flexible solution for your data and integrations
An iPaaS helps organizations be agile with their software integrations and in organizing their IT landscape by providing:
- One interface for all integrations
- Standardization of the data from all system into 1 format
- Standardization of:
- Flexible and scalable integration capabilities
- A future-proof, compliant and secure IT landscape
Ensure the safety of customer data in your IT landscape
The more software you integrate in your IT landscape, the more your data risks getting scattered, lost or inaccessible. This threat of data loss doesn’t just refer to company sensitive information, but ultimately the privacy of customer data. Thus, companies must adhere to new privacy laws, regulations and security guidelines, to ensure the data security of customer information. Privacy compliance involves a digital business being able to prove how they track and manage data, and this is extremely difficult to do with complex integrations and no platform tools to help.
By centralizing all your software integrations and data on one cloud-based dedicated platform, an iPaaS gives you full control over your data across all connections. By constantly monitoring and logging all your software connections, an iPaaS provides 360-degree customer insights on your data and immediately detects any data breach. An iPaaS helps businesses ensure that customer data is never shown to unauthorized parties, remains safe between integrated systems, and that customers have access to data anytime and anywhere they want.
Most iPaaS solutions are designed to meet the latest privacy legislations for digital businesses. For instance, an iPaaS solution like Alumio enables companies to be compliant with key privacy legislations like GDPR. By enabling businesses to comply with GDPR, the iPaaS allows businesses to enhance the existing individual customer rights over their data, by allowing them:
Some of the key privacy legislations that iPaaS platforms help companies be compliant with are SOC2, GDPR, CCPA, FERPA, HIPAA and more.
Read all about how an iPaaS gives organizations the configuration capabilities to meet the regulations that apply to their business, by reading about the security and privacy compliance of the Alumio’s iPaaS.
Automate integration error detection and ensure data security
For any iPaaS, SaaS application or cloud service, security is crucial. Data safety should be a top priority. For a cloud-based solution like the iPaaS, including security is important on all levels from network and infrastructure levels, to application and platform layers at a data level. This three-pronged security approach ensures that your data is never shown to unauthorized parties, remains safe between applications, and that you have access to your data at all times.
One of the key benefits of an iPaaS is that it helps you improve your IT security. Since software integrations are traditionally created by custom code or plugins and maintained by several partners, the accountability for data security in these types of integrations are scattered and third-party dependent. By helping companies organize all their software integrations and data on one highly secure cloud-based platform, iPaaS solutions help significantly simplify the management of data security.
An iPaaS constantly upgrades its data-protection features. By hosting all their data and software connections on an iPaaS platform, companies can automatically benefit from the latest data security standards as part of the integration solution. This means businesses can save on spending resources on constantly updating their own security features or spending on several integration solutions to keep their data safe.
Furthermore, by presenting a complete visual overview of all the data and connected software of a company on one web-based interface, an iPaaS makes it easy to manage or identify any breaches in data security. By providing automated monitoring and logging features, an iPaaS instantly detects integration errors, API conflicts and roadblocks, allowing businesses to troubleshoot these themselves on an intuitive, user-friendly dashboard. Logging all the critical operations or anomalies of connected systems, an iPaaS helps you stay one step ahead of any integration problems and to deal with security issues if they occur.
To insure against key IT threats such as data loss, security breaches and system crashes that are liable to paralyze business operations, Alumio’s iPaaS can be configured to buffer your data on a dedicated cloud space. By doing this, it doesn’t just provide remote access to your data in case of any data loss from your on-premises systems due to accidental damage, it also allows you to migrate your data securely, redeploy your systems remotely, and easily track your data security via the aforementioned automated logging.
Advanced iPaaS systems also provide advanced technical security features and protect your integrations from inefficient data flows or system crashes from a surge of massive orders, by offering caching (temporarily saving) capabilities. Being able to transfer data from digital software and backup software to the cached data layer of an iPaaS ensures business continuity in your IT infrastructure while troubleshooting systems that are down. An iPaaS also offers automatic reactivation procedures to restart the data flows after an integration error or system crash.
Here are a few instances during which an iPaaS prevents your IT from bringing your business to a standstill:
These security features are just a few key ways in which an iPaaS offers great infrastructural insurance for your IT landscape and ensures business continuity in the face of hacks or system crashes.
Expand your software integrations with right IT infrastructure
Being aware of the importance of how integrations, API connectivity, data and AI play a significant role in modern IT landscapes, makes it easier for companies to make decisions about moving forward and upscaling.
As digitalization keeps evolving and newer software, systems and technologies keep emerging, businesses will need to be able to adapt these new solutions without reinventing the wheel. In other words, instead of recreating the IT infrastructure of a business as it keeps evolving, it is imperative to instead create a scalable IT landscape that’s designed to adapt these new software and solutions. This way, when the moment arrives to start a new API driven business initiative or to enter a new market, your company will be ready!
One of the key advantages that an iPaaS offers businesses is the ability to create a future-proof IT infrastructure. While providing the flexibility to integrate as many software or cloud applications as required on one platform, an iPaaS also provides companies with the flexibility to seamlessly interchange these software connections, without any loss of data integrity. At the same time, an iPaaS allows businesses to buffer huge surges of data loads on a dedicated cloud environment, which occur during periods of peak sales, preventing system crashes and ensuring business continuity.
Two key benefits that the scalability an iPaaS platform offers, is that it allows businesses that are rapidly expanding their sales or growing their IT landscape to:
Interchange Software Effortlessly
Let’s assume a growing business that has carefully integrated with 8 different software solution with custom code, suddenly wants to replace an outdated integration with a newer, more effective software connection. In this scenario, the business will have to start a long and expensive project to adjust all the 7 other integrated software, in order to accommodate the new connection.
On the other hand, an iPaaS will allow the business to create all these 8 software integrations on one platform, without any custom code. Since the iPaaS connects to the APIs of all the software being integrated and since all of the data of the connected software flows through the iPaaS, adding or replacing 1 of 8 software integrations can be done, without effecting the other integrations. The data of any new software connection can be configured using the integration tools and features of an iPaaS, to seamlessly integrate with all the other connected dat
Save time and resources on digital growth
“We started with big commercials on YouTube in 2021. This resulted in a growth of our business with 700% on peak moments. We were so happy with Alumio iPaaS in our IT landscape because it was able to buffer our orders, and saved our continuity in order process” - Quote by www.reprint.nl
During occasions like seasonal sales or when a business grows exponentially, there are instances where their ERP or eCommerce platform cannot handle the exponential data overload. In such cases, instead of spending time and resources to constantly expand the business platform’s data capacities, it is more feasible to have a middleware solution like an iPaaS, which is designed to scale up to match a business’ data requirements.
An iPaaS can also provide dedicated, scalable cloud power to effectively help manage potentially big data exchanges, by buffering the data through its platform. Some advanced iPaaS Solutions like Alumio provide a queueing mechanism that prevents your IT systems from being overloaded with data peaks. This involves breaking data down into many queues and sub-queues that can be processed chronologically as per the requirements of an endpoint. Via such effective data management tools, Alumio’s iPaaS makes it significantly easier to maintain data integrity and prevent integration errors, regardless of how much you expand or modify your IT connections.
Performance is essential for integrations. Performance is also vital for scaling up integration processes, setting up workflows and rolling out additional integrations; with or without relationships to existing integrations.
Retain efficiency in your business processes
Simon Hedaux, founder and CEO of Rethink Productivity, says that 3 out of the 5 most important reasons of inefficiencies are related to IT systems that are not ‘connected’!
Connect to all your customer data through a connected IT landscape
To maximize success, businesses need to know more about their customers and all the touchpoints they interact with along their customer journey. It is imperative to track engagement and measure the impact of every action, while possessing the ability to attribute it to marketing activities and ad spends.
Knowing what the customer is doing, what questions they are asking, their likes and dislikes, all build up a complete profile of behavior. This profile will enable you to correlate actions with outcomes and highlight any gaps or wasted effort in the journey.
By measuring all this information, businesses can calculate the ROAS (return on ad spend) and determine the effect it's having on the total lifetime value of the customer.
When it comes to a business’ IT infrastructure, their complete customer information is fragmented across multiple systems that are connected to their business, for example:
And the list goes on…
Planning the organization of this data and how systems talk to each other help businesses manage and track their returns from their various business touchpoints.
As we’ve explored in great detail, one of the key benefits of an iPaaS is that it helps you create a connected IT ecosystem. By connecting all your systems, software and data points on one central hub, an iPaaS helps normalize and unify data across all the touchpoints of a business. In this regard, by eliminating data silos and providing complete data access across all integrations, an iPaaS presents a 360-degree view of customer data. In doing so, it makes the data of every interaction of a customer on every touchpoint of a business - from website visits, point-of-entry, enquiries to product purchases etc. - available on one platform, for all departments to access.
By presenting this 360-degree customer view, an iPaaS helps businesses understand buying preferences, customer roadblocks, marketing opportunities, optimized product information, improved support, customer success opportunities and more. From a customer point of view, this results in contextual shopping options, relevant sales communication, proactive support reachouts and seamless shopping experiences.
But above all, this holistic customer view gives companies the valuable data they need to map and transform their businesses by integrating with newer software, cloud applications and systems, to improve their customer experience. An iPaaS simply gives these businesses the platform to create and automate these key software integrations in a fast, flexible and future-proof way.
An iPaaS is designed to be a future-proof solution for creating fast connections between ERP systems, SaaS solutions, and cloud applications, as well as to connect to Machine Learning or AI solutions. By centralizing control over all your integrations and data on one platform, an iPaaS helps helps avoid the costs and hassles of creating siloed software integrations through hand-crafted code by several partners, teams and developers. With the iPaaS functioning as a no-code middleware solution, companies can avail a scalable, high-performing, and above all - secure and safe tool - for handling data integrations.
Delivered as a dedicated private cloud solution, an iPaaS gives companies the scalable IT infrastructure they need to seamlessly add, organize, interchange, and govern a multitude of software integrations for business automation without losing data integrity. An iPaaS means that all the data inclined to your digital business and all the process, flow across all the applications, databases, data warehouses, significant data streams, and AI solutions of a company, can be handled via one central integration platform.