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Trusted by an array of internationally operating customers, OptiPrice starts out by creating algorithms to gather competitor prices. They don't just compare prices from a competitors list but tell you who your competitors are. Once the competitor prices, shipping costs and data has been extracted it is combined to your internal data and pricing rules to calculate the most optimal selling prices. OptiPrice uses an API which enables you to seamlessly link your ERP, PIM, Webshop and CRM systems together.