Founded in 2013, ChannelEngine is a global Marketplace Integration and Management Platform. Headquartered in Leiden the Netherlands, their presence extends worldwide with nine offices across multiple countries, offering worldwide support from Europe to North America.
ChannelEngine empowers brands and retailers to seamlessly connect, manage, and automate their sales on more than 1300 global marketplaces. Their platform offers a comprehensive suite of tools, including product syndication, dynamic pricing and promotion management, real-time inventory and order synchronization, and advanced analytics. Today, ChannelEngine powers large-scale operations across the world’s leading online channels, helping businesses succeed at every stage of growth.
ChannelEngine’s clients are typically mid-market and enterprise brands and retailers in industries such as fashion, consumer electronics, beauty, home and living, and FMCG. These organizations often turn to ChannelEngine to overcome challenges such as manual marketplace operations, costly custom integrations, overselling caused by delayed inventory updates, and the complexities of scaling internationally while maintaining pricing control and profitability.
What sets ChannelEngine apart is their combination of unmatched marketplace coverage, deep domain expertise, and advanced automation capabilities. With centralized support for both 1P and 3P models, they eliminate manual work, accelerate global expansion, and give businesses full control, without the need for custom code.
At Alumio, we’re proud to partner with ChannelEngine to expand what’s possible for brands and retailers in today’s digital-first marketplace landscape. Together, we give companies the flexibility to connect ChannelEngine with their existing systems more quickly and reliably, reducing IT complexity, saving resources, and accelerating time-to-market.
One of our favorite aspects of this partnership is how seamlessly our API-driven iPaaS capabilities complement ChannelEngine’s focus on eliminating manual integrations. With Alumio, clients can integrate ChannelEngine with ERPs, PIMs, and even custom systems without long development cycles, ensuring they remain agile as they expand to new marketplaces.
Looking ahead, both Alumio and ChannelEngine see a clear shift toward automation, modular integrations, and data-driven commerce. We also share a vision of preparing businesses for the rise of agentic commerce, where consumers will increasingly rely on digital agents and LLMs to discover, compare, and even purchase products. By combining ChannelEngine’s marketplace expertise with Alumio’s integration capabilities, we help brands ensure their product data remains consistent, optimized, and accessible, ready to meet this new reality of commerce.
Together, Alumio and ChannelEngine provide the infrastructure, flexibility, and expertise that brands need to scale confidently, expand globally, and stay ahead of the next wave of digital transformation.
