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Feedback Company connector template

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Published on
May 13, 2020
Updated on
June 24, 2026
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Alumio offers various standard integrations that can be used to set up connections between different systems as quickly as possible. We’re excited to introduce our newest addition: a connector template for Feedback Company, a popular review platform.

Merchants use Feedback Company to collect valuable content from their customers. This service works by setting up a data stream between an e-commerce platform and Feedback Company, which transfers order data to Feedback Company. Feedback Company uses this data to create review invitations which enables customers to create user-generated content for your brand.

As an alternative to using the traditional way of connecting those systems, using an e-commerce module or extension, merchants can choose to connect the applications by using Alumio. Alumio has a standardized connection that uses the API of both applications. The advantage of the API is that it is available within e-commerce platforms and Feedback Company by default. No development or additional actions are required, which results in faster time to market.

Another clear advantage of using one of our standard connectors is the fact that these connectors are comprehensively tested by a specialized testing company. This way you are ensured that you never lose an opportunity to engage your customers in promoting your brand.

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FAQ

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What is Feedback Company and how does it help e-commerce businesses?

Feedback Company is a review platform that enables e-commerce merchants to collect verified customer reviews by sending automated review requests after a purchase. It generates user-generated content (ratings and written reviews) that merchants display on their storefront to build social proof. Connecting Feedback Company to the e-commerce platform ensures review requests are triggered automatically based on order data, without manual intervention.

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How does the Alumio connector template for Feedback Company work?

The Alumio connector template for Feedback Company uses the APIs of both the e-commerce platform and Feedback Company to synchronize order data automatically. When an order is placed or reaches a defined status, Alumio routes the relevant order data to Feedback Company, which triggers a review invitation to the customer. This replaces module-based integrations that can break with platform updates with a stable, API-driven connection maintained centrally.

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Why use an API-based connector instead of a standard e-commerce module for Feedback Company?

E-commerce modules connecting to review platforms are tied to the platform's internal codebase and can stop functioning when the platform releases an update. An API-based connector via Alumio communicates with both systems through their public APIs, which are versioned and stable. This means the connection does not break with routine platform updates, and every order data flow to Feedback Company is logged and auditable from the Alumio platform.

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What order data is synchronized between an e-commerce platform and Feedback Company?

The synchronization sends the order data Feedback Company needs to create a review invitation: typically the customer's email address, the order identifier, and the product or products purchased. Feedback Company uses product data to enable product-specific reviews alongside store-level reviews. The exact fields depend on what Feedback Company requires via its API and how the e-commerce platform structures its order records.

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Can Alumio connect Feedback Company to platforms other than Magento?

Yes. Alumio's connector template uses the Feedback Company API as one endpoint; the other endpoint can be any e-commerce platform Alumio connects to, including Shopware, Shopify, Adobe Commerce, and WooCommerce. The data mapping between the platform's order structure and Feedback Company's API is configured in Alumio, so the same review-request workflow can be replicated across different platforms without a separate integration build for each.

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What are the benefits of centralizing review platform integrations in an iPaaS?

Centralizing the Feedback Company integration in Alumio means the order data flow is monitored and replayable from the same platform managing all other integrations. If a review request fails, the failed record is visible in Alumio and can be retried without manual intervention. For merchants managing multiple review or loyalty platforms alongside core integrations, a single backbone reduces the overhead of monitoring separate point-to-point connections.

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