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Integration couples therapy: Developers & C-level execs

Saad Merchant
Veröffentlicht am
November 23, 2023

‍A CTO and Senior Developer cluelessly walk into an exclusive Alumio “Software Integration - Couples Therapy Session”, based on a highly-placed business referral. They never suspected, let alone expected that they would walk out with a quick, cost-effective, and future-proof solution to develop their software integrations….

Bringing developers and C-level on the same page to build integrations


"Well, hello to you two! My name is Mio, the Alumio integration therapist, software matchmaker, and middleman that helps developers and business manager improve how to they collaborate to enable software connectivity. I'd love to warmly welcome you to your first Alumio “Software Integration - Couples Therapy” session!

Here, we empower digital transformation and business automation efforts, not just with next-gen software integration capabilities, but also by improving internal business process integration and collaboration. In simpler words, our solution helps bring developers and business managers on the same page (or interface - to be precise)... But we'll get to that soon!

By the end of our session, you can be sure to leave with a deep sense of interconnectedness and “soft-awareness”… *Ehem*... And, on that puntastic informal note, I’d like to formally begin your first Software Integration Couples Therapy session!

Let's start by having you both state for the record: your designations without your actual names or company names, and what integration challenges the two of you are facing with each other...”

The software integration challenges that business managers face

Business manager:

"...Greetings. I am the CTO of a rapidly growing mid-size organization. A major part of our upcoming annual plans involve rapidly expanding our business online using software integrations. We've already started doing so by building an integration between our ERP system and e-commerce platform with custom code. And, we've been consulted to also integrate a PIM, WMS, and Marketing automation software, soon after. Therein lies our challenge and impasse!

Our IT Team Lead here, who has joined me in this session, makes proposals that our top management finds unreasonable. In order to building our planned software integrations with custom code, she proposes unreasonable development time and cost. She also proposes that we hire several skilled and expensive senior developers. Furthermore, in order to approve her huge budget requests, it's difficult for our company’s C-level to visualize how these custom-code integrations will be developed and work on a day-to-day basis. Then there's the troubleshooting costs and worry of unforseen and hidden expenses. At this rate, integrating the systems we need within the expected time or budget seems unsustainable.

So, those are the integration roadblocks on the business side! But seriously, is this software integration therapy thing - an actual thing? Do other business leaders actually attend such sessions?"


"Of course not! It’s all an elaborate prank. Turn around and smile! You're on Candid Camera! …

… Jokes aside, at Alumio, we take integrations very seriously. We’ve worked with all kinds of businesses from across industries and have several successful integration stories for you to explore. But most importantly, we also have a global network of system integrators and agencies that help our customers implement any type of software integration using our platform. That aside, thank you for sharing your business
challenges and concerns about your integrations!

That brings us directly to the development side of things: please state your designation madam. Also, feel free to share what challenges you face with explaining your integration plans to top management."

The software integration challenges that developers face

Senior developer:

"I'm the IT team lead at our company with more than ten years of experience in development. The challenge I'm facing is having to explain to our top management in simple terms, why it is so expensive and time-consuming to create a point-to-point integration with custom code between our ERP system and e-commerce platform. And, how it will be even more challenging to add new connections to this custom code integration, such as the PIM, CRM, or WMS integrations my CTO referred to earlier.

It will be expensive, but we will need senior developers to manage, monitor, and troubleshoot these custom code integrations post-project, and to analyze the logging system constantly for errors. We’re unfortunately stuck in a black box situation with management, where we’re also finding it hard to visually explain all the data flows we will have to build and maintain..."


"Very well, thank you both so much for sharing your integration roadblocks and collaboration challenges in your professional relationships! I guess that means it’s now time for me to share my professional expertise:

Firstly, to get the bad news out of the way: attempting extensive integration projects with custom code is very troublesome, to say the least. The benefits will be short-term and will most likely be outweighed by the development and maintenance cost and time, in the long term. So, your CTO is right in worrying about the financial implications of your IT team's proposal.

The great news is: these are fairly common problems that most modern, digitalizing businesses are facing with software integrations. My prognosis is that like most human relationships, your integration relationship is struggling from a lack of transparency, communication, and accountability.

The solution to such relationship problems is more often than not: flexibility!”

Business User:

"Flexibility?... Sounds morelike vague advice with plausible deniability ..."

Senior developer:

"Are you proposing a system that increases integration agility? ..."


"Currently, Tthe problem that your IT team and business management team is facing is that only one of these teams knows how to build, understand, and manage software integrations.

But, what if we introduce an integration solution that helps both developers and business managers create, monitor, and manage integrations together, without custom code, and in a way that's easy to understand?..."

Business User:

"Sounds Utopian, if you ask me… "

Senior developer:

“Actually, that does sound promising…”

Introducing the Alumio next-gen platform for software integrations


"Since you both, obviously, didn't get the memo before entering this therapy session, I'd like to introduce you to what Alumio is actually about.

Alumio provides a next-gen, cloud-native integration platform. It enables all kinds of businesses to integrate any two or multiple software solutions, cloud apps, or data sources, across cloud and on-premise environments:

  • from one user-friendly interface
  • without any custom coding required
  • with real-time data exchange

Senior developer:

"Ahhh I get it now! You're referring to a no-code middleware solution... I hear they're really popular, but not very developer-friendly and limited in customizations. I always assumed they're mainly designed for non-developers to build and manage basic integrations, not complex ecosystems..."

The business benefits of the Alumio low-code integration solution


"Actually, the Alumio integration platform is a low-code middleware solution. It is designed to make integrations simple in a way that’s flexible not just for non-developers, but especially for developers.

On one hand, Alumio enables non-developers and business users to build, govern, and orchestrate all integrations and data from one user-friendly web interface. But, on the other hand, Alumio also provides advanced integration features like mappers, transformers, storage, and workflow auomation that enables developers to configure, build, and modify integrations in a flexible and scalable manner. In other words, Alumio enables businesses to manage and monitor integrations using junior developers, data specialists, or project managers. At the same it, it frees up Senior Developers to focus on flexibly transforming data, building custom integrations, and organizing complex workflows to automate business processes.

More importantly, when it comes to building the integrations themselves, your business doesn’t have to wait ages to successfully integrate multiple software, cloud apps, and new technology. As mentioned before, the Alumio platform will help your business rapidly integrate its e-commerce platgfrom and ERP system, while allowing you to seamlessly add multiple systems like PIM, CRM, WMS, or any other in a scalable way. Enabling data synchronization between all integrated systems, it prevents data silos, errors, and inconsistencies.

Concerned about faster Time to Market? Alumio also provides a rich library of connectors to help build faster integrations with popular software in a mere 2-4 weeks, depending on complexity. In fact, if you want to change systems or try other software vendors, Alumio helps you effortlessly replace or add new software without any loss of data integrity.”

Senior developer:

"To be honest, this all sounds really great! If it works the way you say, it may actually help us get way ahead of our software integration goals while minimizing the budget drastically… So, I think we should definitely give it a shot”


“In fact, Alumio also helps solve some of the other key problems you mentioned by providing:

  • Integration Visibility
    The Alumio dashboard provides a visual landscape of all your data flows, which solves your black box problems. It gives C-level a clear insight into what you’re requesting budget or resources for.

  • Eliminating Troubleshooting Cost:
    The automated monitoring and logging system of Alumio helps detect all integration errors and API conflicts. This helps swiftly eliminate integration roadblocks and save significant maintenance costs.”

Business User:

"This all sounds too good to be true! So, what’s the catch?"


“Well, I can tell you what makes Alumio quite the catch for modern businesses and IT teams. In business terms, Alumio helps business:

  • Get faster time to market:
    By enabling businesses to swiftly integrate any software, system, app, or data source within weeks, the Alumio platform helps establish quick proof of concepts.

  • Reduce operational cost:
    Apart from reducing the development time and cost on integrations, Alumio lowers the technical threshold for maintaining them with non-developers.

  • Increase your ROI:
    Apart from all the aforementioned cost and time-saving benefits, Alumio helps build complex workflows to automate thousands of manual business processes.

However, if you’d like to get a more complete explanation of the business benefits of Alumio, I suggest reading our our white paper on “The Cost Optimization Benefits of the Alumio platform.”

Senior developer:

“I’m going to be honest, this all sounds really great and i’d love to see how the Alumio integration platform actually works!”


“Wonderful! You can get an Alumio demo based on your business use-case, where we take you through how the Alumio platform helps you build integrations in a fast, flexible, and future-proof way. And, on that note, we can take your inter-team collaboration for improved software connectivity to the next level!" 

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