Empowering Shots with digitalization and connectivity

Founded in 1995, Shots started out as a family business and has become one of the world’s largest companies in the design, production, and distribution of intimacy products. Headquartered in Beneden-Leeuwen, The Netherlands, and has a branch in Los Angeles, USA. Shots designs and distributes its own trademarked labels worldwide and has over 40 proprietary labels in the field of intimacy, such as sex toys, lingerie, leather goods, gadgets, lifelike dolls, and sex machines, as well as cosmetics and furniture. Additionally, Shots also distributes external brands and now supplies over 15,000 different products from numerous suppliers directly from stock all over the globe.

Shots was looking for an integration solution to be able to connect all their disparate applications. Most of their systems were loosely connected together, meaning that if there was an update required or a system needed to be replaced, they were facing long and time-consuming development times. As such, while their webshop looked and worked well, the data behind it was not organized, hindering their processes and work. Additionally, using Microsoft Business Central as their ERP system, they wanted to ensure that they did not have dozens of connections leading to it and instead had just one. This is because Business Central does two major updates a year, and they wanted to avoid having to update all systems connected to it and instead only update the one.

Thus, Shots approached the Alumio integration platform to help them connect all their apps and ensure optimal data flow across their entire tech stack. They also chose Alumio for its scalability, to help them expand their business and develop more application integrations in the future.

Since Shots did not have the in-house technical support needed to meet their integration requirements, they chose our integration partner, Factor Blue, to manage the entire setup of the Alumio environment, integrate all the necessary endpoints, and perform the subsequent monitoring and maintenance of the platform. As e-commerce development experts, Factor Blue provided Shots with extensive expertise and support to integrate all their different systems via Alumio.

Using the Alumio iPaaS, Factor Blue helped Shots integrate their e-commerce platform (Adobe Commerce), their ERP system (Microsoft Dynamics 365 Business Central), and PIM or Product Information Management system (Akeneo).